UK and China: Macallan single malt whisky

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Cross Cultural Marketing
Subtitle of host publication	European Perspectives
Editors	Tiziano Vescovi
Place of Publication	Cheltenham, UK
Chapter	4.2
Pages	52-60
Number of pages	9
Publication status	Published - 25 Jan 2022

Keywords

@inbook{aacfe47747c7493e9f4ba72c2120b668,

title = "UK and China: Macallan single malt whisky",

keywords = "whisky importers, whisky industry, marketing",

author = "Juliette Wilson and Beverly Wagner",

year = "2022",

month = jan,

day = "25",

language = "English",

isbn = "9781800889767",

pages = "52--60",

editor = "Tiziano Vescovi",

booktitle = "Cross Cultural Marketing",

}

TY - CHAP

T1 - UK and China

T2 - Macallan single malt whisky

AU - Wilson, Juliette

AU - Wagner, Beverly

PY - 2022/1/25

Y1 - 2022/1/25

KW - whisky importers

KW - whisky industry

KW - marketing

UR - https://www.e-elgar.com/shop/gbp/cross-cultural-marketing-9781800889767.html

M3 - Chapter

SN - 9781800889767

SP - 52

EP - 60

BT - Cross Cultural Marketing

A2 - Vescovi, Tiziano

CY - Cheltenham, UK

ER -