Two Tales of a City: an exploratory study of cultural consumption among Iranian youth

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

The complexity of the issues of youth has made this broad subject a focal theme for a large number of researchers and scholars who have looked at it from different perspectives (e.g., anthropology, sociology, psychology, and politics). Positioned in consumer culture theory, this paper is another attempt to explore a different dimension of the youth's world: cultural consumption among Iranian youth. The article, therefore, follows two objectives: First, within the context of cultural consumption among young Iranians, it seeks to demonstrate the complexity of consumption as a creative process of reflecting and constructing identities, meanings, and values. Second, it examines the impact of cultural globalization on the identity of such consumers and the varying relationships between their consumption patterns and identity construction. In so doing, the first part of the paper will concisely elaborate on consumer culture. Then, cultural globalization will be briefly defined and, within this framework, consumer culture among Iranian youth will be discussed.
Original languageEnglish
Pages (from-to)367-383
Number of pages17
JournalIranian Studies
Volume40
Issue number3
DOIs
Publication statusPublished - 2007

Keywords

  • Iran
  • youth culture
  • consumer behaviour
  • golbalization
  • consumer culture

Fingerprint Dive into the research topics of 'Two Tales of a City: an exploratory study of cultural consumption among Iranian youth'. Together they form a unique fingerprint.

  • Cite this