Tweens' expression of self-concept through the symbolic consumption of brands

Elizabeth Lloyd Parkes, Anne Marie Doherty

Research output: Contribution to conferencePaper

Abstract

This paper looks at tweens' expression of self-concept through the symbolic consumption of brands

Conference

ConferenceAcademy of Marketing Conference: Marketing: catching the technology wave
CountryUnited Kingdom
CitySouthampton
Period2/07/125/07/12

Fingerprint

Self-concept

Keywords

  • brands consumption coping poverty
  • tweens
  • self concept
  • conspicuous consumption

Cite this

Lloyd Parkes, E., & Doherty, A. M. (2012). Tweens' expression of self-concept through the symbolic consumption of brands. Paper presented at Academy of Marketing Conference: Marketing: catching the technology wave, Southampton, United Kingdom.
Lloyd Parkes, Elizabeth ; Doherty, Anne Marie. / Tweens' expression of self-concept through the symbolic consumption of brands. Paper presented at Academy of Marketing Conference: Marketing: catching the technology wave, Southampton, United Kingdom.
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author = "{Lloyd Parkes}, Elizabeth and Doherty, {Anne Marie}",
year = "2012",
month = "7",
language = "English",
note = "Academy of Marketing Conference: Marketing: catching the technology wave ; Conference date: 02-07-2012 Through 05-07-2012",

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Lloyd Parkes, E & Doherty, AM 2012, 'Tweens' expression of self-concept through the symbolic consumption of brands' Paper presented at Academy of Marketing Conference: Marketing: catching the technology wave, Southampton, United Kingdom, 2/07/12 - 5/07/12, .

Tweens' expression of self-concept through the symbolic consumption of brands. / Lloyd Parkes, Elizabeth; Doherty, Anne Marie.

2012. Paper presented at Academy of Marketing Conference: Marketing: catching the technology wave, Southampton, United Kingdom.

Research output: Contribution to conferencePaper

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AU - Doherty, Anne Marie

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AB - This paper looks at tweens' expression of self-concept through the symbolic consumption of brands

KW - brands consumption coping poverty

KW - tweens

KW - self concept

KW - conspicuous consumption

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M3 - Paper

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Lloyd Parkes E, Doherty AM. Tweens' expression of self-concept through the symbolic consumption of brands. 2012. Paper presented at Academy of Marketing Conference: Marketing: catching the technology wave, Southampton, United Kingdom.