Tweens' expression of self-concept through the symbolic consumption of brands

Elizabeth Lloyd Parkes; Anne Marie Doherty

Tweens' expression of self-concept through the symbolic consumption of brands

Elizabeth Lloyd Parkes, Anne Marie Doherty

Marketing

Research output: Contribution to conference › Paper

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Abstract

This paper looks at tweens' expression of self-concept through the symbolic consumption of brands

Original language	English
Publication status	Published - Jul 2012
Event	Academy of Marketing Conference: Marketing: catching the technology wave - Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012

Conference

Conference	Academy of Marketing Conference: Marketing: catching the technology wave
Country/Territory	United Kingdom
City	Southampton
Period	2/07/12 → 5/07/12

Keywords

brands consumption coping poverty
tweens
self concept
conspicuous consumption

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Parks-etal-AMC-2012-Tweens-expression-of-self-concept-through-the-symbolicAccepted author manuscript, 913 KB

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abstract = "This paper looks at tweens' expression of self-concept through the symbolic consumption of brands",

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KW - self concept

KW - conspicuous consumption

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Tweens' expression of self-concept through the symbolic consumption of brands

Abstract

Conference

Keywords

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