Tweens' expression of self-concept through the symbolic consumption of brands

Elizabeth Lloyd Parkes, Anne Marie Doherty

Research output: Contribution to conferencePaper

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Abstract

This paper looks at tweens' expression of self-concept through the symbolic consumption of brands
Original languageEnglish
Publication statusPublished - Jul 2012
EventAcademy of Marketing Conference: Marketing: catching the technology wave - Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012

Conference

ConferenceAcademy of Marketing Conference: Marketing: catching the technology wave
CountryUnited Kingdom
CitySouthampton
Period2/07/125/07/12

Keywords

  • brands consumption coping poverty
  • tweens
  • self concept
  • conspicuous consumption

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