Abstract
This paper looks at tweens' expression of self-concept through the symbolic consumption of brands
Original language | English |
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Publication status | Published - Jul 2012 |
Event | Academy of Marketing Conference: Marketing: catching the technology wave - Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012 |
Conference
Conference | Academy of Marketing Conference: Marketing: catching the technology wave |
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Country/Territory | United Kingdom |
City | Southampton |
Period | 2/07/12 → 5/07/12 |
Keywords
- brands consumption coping poverty
- tweens
- self concept
- conspicuous consumption