'Trust me' is not a winning appeal for referendum votes

Research output: Non-textual formWeb publication/site

Abstract

In the referendum campaign, both sides are painting conflicting pictures of the future if Britain stayed in or left the European Union. Since no description of the future can be backed up by evidence, campaigners are in effect asking voters to take on trust what they forecast. Such appeals assume that voters are inclined to trust politicians and the arguments that they make. However, this is not the case.
LanguageEnglish
Place of PublicationLondon
Media of outputOnline
Publication statusPublished - 24 Mar 2016

Fingerprint

referendum
appeal
voter
politician
campaign
evidence

Keywords

  • political parties
  • leave
  • remain
  • Brexit
  • European Union

Cite this

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title = "'Trust me' is not a winning appeal for referendum votes",
abstract = "In the referendum campaign, both sides are painting conflicting pictures of the future if Britain stayed in or left the European Union. Since no description of the future can be backed up by evidence, campaigners are in effect asking voters to take on trust what they forecast. Such appeals assume that voters are inclined to trust politicians and the arguments that they make. However, this is not the case.",
keywords = "political parties, leave, remain, Brexit, European Union",
author = "Richard Rose",
year = "2016",
month = "3",
day = "24",
language = "English",

}

'Trust me' is not a winning appeal for referendum votes. Rose, Richard (Author). 2016. London.

Research output: Non-textual formWeb publication/site

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AB - In the referendum campaign, both sides are painting conflicting pictures of the future if Britain stayed in or left the European Union. Since no description of the future can be backed up by evidence, campaigners are in effect asking voters to take on trust what they forecast. Such appeals assume that voters are inclined to trust politicians and the arguments that they make. However, this is not the case.

KW - political parties

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KW - remain

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KW - European Union

UR - http://ukandeu.ac.uk/trust-me-is-not-a-winning-appeal-for-referendum-votes/

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