Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings

H. Evanschitzky, C. Backhaus, M. Michailis, G. Schneider

Research output: Contribution to conference › Paper

Abstract

This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.
Original languageEnglish
Publication statusUnpublished - 2009
EventAcademy of Marketing Science – 14th Biennial World Marketing Congress 2009 - Oslo School of Management - Campus Kristiania , Oslo, Norway
Duration: 22 Jul 2009 → 25 Jul 2009
http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf

Conference

ConferenceAcademy of Marketing Science – 14th Biennial World Marketing Congress 2009
CountryNorway
CityOslo
Period22/07/09 → 25/07/09
OtherMarketing in Transition: Scarcity, Globalism, & Sustainability
Internet address

Keywords

  • sales
  • salesperson competence
  • country competence
  • trust
  • international service settings

Cite this

Evanschitzky, H., Backhaus, C., Michailis, M., & Schneider, G. (2009). Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.