Abstract
This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.
Original language | English |
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Publication status | Unpublished - 2009 |
Event | Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 - Oslo School of Management - Campus Kristiania , Oslo, Norway Duration: 22 Jul 2009 → 25 Jul 2009 http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf |
Conference
Conference | Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 |
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Country | Norway |
City | Oslo |
Period | 22/07/09 → 25/07/09 |
Other | Marketing in Transition: Scarcity, Globalism, & Sustainability |
Internet address |
Keywords
- sales
- salesperson competence
- country competence
- trust
- international service settings