Abstract
| Original language | English |
|---|---|
| Publication status | Unpublished - 2009 |
| Event | Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 - Oslo School of Management - Campus Kristiania , Oslo, Norway Duration: 22 Jul 2009 → 25 Jul 2009 http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf |
Conference
| Conference | Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 |
|---|---|
| Country | Norway |
| City | Oslo |
| Period | 22/07/09 → 25/07/09 |
| Other | Marketing in Transition: Scarcity, Globalism, & Sustainability |
| Internet address |
Keywords
- sales
- salesperson competence
- country competence
- trust
- international service settings
Cite this
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Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. / Evanschitzky, H.; Backhaus, C.; Michailis, M.; Schneider, G.
2009. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.Research output: Contribution to conference › Paper
TY - CONF
T1 - Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings
AU - Evanschitzky, H.
AU - Backhaus, C.
AU - Michailis, M.
AU - Schneider, G.
N1 - see the following pages: http://www.ams-web.org/displaycommon.cfm?an=2 http://www.strath.ac.uk/media/departments/marketing/newsletters/July_2009_Departmental_Newsletter.pdf
PY - 2009
Y1 - 2009
N2 - This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.
AB - This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.
KW - sales
KW - salesperson competence
KW - country competence
KW - trust
KW - international service settings
M3 - Paper
ER -