This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.
|Publication status||Unpublished - 2009|
|Event||Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 - Oslo School of Management - Campus Kristiania , Oslo, Norway|
Duration: 22 Jul 2009 → 25 Jul 2009
|Conference||Academy of Marketing Science – 14th Biennial World Marketing Congress 2009|
|Period||22/07/09 → 25/07/09|
|Other||Marketing in Transition: Scarcity, Globalism, & Sustainability|
- salesperson competence
- country competence
- international service settings
Evanschitzky, H., Backhaus, C., Michailis, M., & Schneider, G. (2009). Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.