Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings

H. Evanschitzky, C. Backhaus, M. Michailis, G. Schneider

Research output: Contribution to conferencePaper

Abstract

This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.

Conference

ConferenceAcademy of Marketing Science – 14th Biennial World Marketing Congress 2009
CountryNorway
CityOslo
Period22/07/0925/07/09
OtherMarketing in Transition: Scarcity, Globalism, & Sustainability
Internet address

Keywords

  • sales
  • salesperson competence
  • country competence
  • trust
  • international service settings

Cite this

Evanschitzky, H., Backhaus, C., Michailis, M., & Schneider, G. (2009). Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.
Evanschitzky, H. ; Backhaus, C. ; Michailis, M. ; Schneider, G. / Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.
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Evanschitzky, H, Backhaus, C, Michailis, M & Schneider, G 2009, 'Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings' Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway, 22/07/09 - 25/07/09, .

Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. / Evanschitzky, H.; Backhaus, C.; Michailis, M.; Schneider, G.

2009. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings

AU - Evanschitzky, H.

AU - Backhaus, C.

AU - Michailis, M.

AU - Schneider, G.

N1 - see the following pages: http://www.ams-web.org/displaycommon.cfm?an=2 http://www.strath.ac.uk/media/departments/marketing/newsletters/July_2009_Departmental_Newsletter.pdf

PY - 2009

Y1 - 2009

N2 - This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.

AB - This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.

KW - sales

KW - salesperson competence

KW - country competence

KW - trust

KW - international service settings

M3 - Paper

ER -

Evanschitzky H, Backhaus C, Michailis M, Schneider G. Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. 2009. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.