Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings

H. Evanschitzky; C. Backhaus; M. Michailis; G. Schneider

Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings

H. Evanschitzky, C. Backhaus, M. Michailis, G. Schneider

Marketing

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.

Original language	English
Publication status	Unpublished - 2009
Event	Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 - Oslo School of Management - Campus Kristiania , Oslo, Norway Duration: 22 Jul 2009 → 25 Jul 2009 http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf

Conference

Conference	Academy of Marketing Science – 14th Biennial World Marketing Congress 2009
Country	Norway
City	Oslo
Period	22/07/09 → 25/07/09
Other	Marketing in Transition: Scarcity, Globalism, & Sustainability
Internet address	http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/imported/WMC2009programfinal.pdf

Keywords

sales
salesperson competence
country competence
trust
international service settings

Cite this

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title = "Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings",

abstract = "This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.",

keywords = "sales, salesperson competence, country competence, trust, international service settings",

author = "H. Evanschitzky and C. Backhaus and M. Michailis and G. Schneider",

note = "see the following pages: http://www.ams-web.org/displaycommon.cfm?an=2 http://www.strath.ac.uk/media/departments/marketing/newsletters/July_2009_Departmental_Newsletter.pdf; Academy of Marketing Science – 14th Biennial World Marketing Congress 2009 ; Conference date: 22-07-2009 Through 25-07-2009",

year = "2009",

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Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. / Evanschitzky, H.; Backhaus, C.; Michailis, M.; Schneider, G.

2009. Paper presented at Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, Oslo, Norway.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings

AU - Evanschitzky, H.

AU - Backhaus, C.

AU - Michailis, M.

AU - Schneider, G.

N1 - see the following pages: http://www.ams-web.org/displaycommon.cfm?an=2 http://www.strath.ac.uk/media/departments/marketing/newsletters/July_2009_Departmental_Newsletter.pdf

PY - 2009

Y1 - 2009

N2 - This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.

AB - This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.

KW - sales

KW - salesperson competence

KW - country competence

KW - trust

KW - international service settings

M3 - Paper

T2 - Academy of Marketing Science – 14th Biennial World Marketing Congress 2009

Y2 - 22 July 2009 through 25 July 2009

ER -