Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence

Robert Thomas, Anne Marie Doherty

Research output: Contribution to conferencePaperpeer-review

Abstract

This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence
Original languageEnglish
Publication statusPublished - 2013
EventAcademy of Marketing Annual Conference - Cardiff, United Kingdom
Duration: 8 Jul 201311 Jul 2013

Conference

ConferenceAcademy of Marketing Annual Conference
CountryUnited Kingdom
CityCardiff
Period8/07/1311/07/13

Keywords

  • trust
  • self monitoring
  • celebrity
  • marketing relevance
  • celebrity influence

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