Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence

Robert Thomas, Anne Marie Doherty

Research output: Contribution to conferencePaper

Abstract

This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence
Original languageEnglish
Publication statusPublished - 2013
EventAcademy of Marketing Annual Conference - Cardiff, United Kingdom
Duration: 8 Jul 201311 Jul 2013

Conference

ConferenceAcademy of Marketing Annual Conference
CountryUnited Kingdom
CityCardiff
Period8/07/1311/07/13

Keywords

  • trust
  • self monitoring
  • celebrity
  • marketing relevance
  • celebrity influence

Fingerprint Dive into the research topics of 'Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence'. Together they form a unique fingerprint.

  • Cite this

    Thomas, R., & Doherty, A. M. (2013). Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. Paper presented at Academy of Marketing Annual Conference, Cardiff, United Kingdom.