Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence

Original language	English
Publication status	Published - 2013
Event	Academy of Marketing Annual Conference - Cardiff, United Kingdom Duration: 8 Jul 2013 → 11 Jul 2013

Conference	Academy of Marketing Annual Conference
Country/Territory	United Kingdom
City	Cardiff
Period	8/07/13 → 11/07/13

@conference{03ff5181d53f44769a317ac1ecc7805d,

title = "Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence",

abstract = "This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence",

keywords = "trust, self monitoring, celebrity, marketing relevance, celebrity influence",

author = "Robert Thomas and Doherty, {Anne Marie}",

year = "2013",

language = "English",

note = "Academy of Marketing Annual Conference ; Conference date: 08-07-2013 Through 11-07-2013",

}

TY - CONF

T1 - Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence

AU - Thomas, Robert

AU - Doherty, Anne Marie

PY - 2013

Y1 - 2013

N2 - This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence

AB - This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence

KW - trust

KW - self monitoring

KW - celebrity

KW - marketing relevance

KW - celebrity influence

UR - http://www.academyofmarketing.org/conference-2013/2013.html

M3 - Paper

T2 - Academy of Marketing Annual Conference

Y2 - 8 July 2013 through 11 July 2013

ER -