Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence

Robert Thomas, Anne Marie Doherty

Research output: Contribution to conferencePaper

Abstract

This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence

Conference

ConferenceAcademy of Marketing Annual Conference
CountryUnited Kingdom
CityCardiff
Period8/07/1311/07/13

Fingerprint

Celebrity
Susceptibility
Self-monitoring

Keywords

  • trust
  • self monitoring
  • celebrity
  • marketing relevance
  • celebrity influence

Cite this

Thomas, R., & Doherty, A. M. (2013). Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. Paper presented at Academy of Marketing Annual Conference, Cardiff, United Kingdom.
Thomas, Robert ; Doherty, Anne Marie. / Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. Paper presented at Academy of Marketing Annual Conference, Cardiff, United Kingdom.
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author = "Robert Thomas and Doherty, {Anne Marie}",
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language = "English",
note = "Academy of Marketing Annual Conference ; Conference date: 08-07-2013 Through 11-07-2013",

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Thomas, R & Doherty, AM 2013, 'Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence' Paper presented at Academy of Marketing Annual Conference, Cardiff, United Kingdom, 8/07/13 - 11/07/13, .

Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. / Thomas, Robert; Doherty, Anne Marie.

2013. Paper presented at Academy of Marketing Annual Conference, Cardiff, United Kingdom.

Research output: Contribution to conferencePaper

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AU - Doherty, Anne Marie

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KW - self monitoring

KW - celebrity

KW - marketing relevance

KW - celebrity influence

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M3 - Paper

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Thomas R, Doherty AM. Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. 2013. Paper presented at Academy of Marketing Annual Conference, Cardiff, United Kingdom.