Tribal mattering spaces: social networking sites celebrity affiliations and tribal innovations

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationNew Directions in Consumer Research Volume IV
Subtitle of host publicationSpaces
EditorsPaul Hewer, Kathy Hamilton, Aliakbar Jafari
Place of PublicationLondon
PublisherSAGE Publications Ltd
Pages325-346
Number of pages22
ISBN (Print)9781473911536
Publication statusPublished - 7 Oct 2015

Publication series

NameSAGE Library in Marketing
PublisherSage

Keywords

  • social network marketing
  • celebrity affiliations
  • tribal innovations

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