Tribal mattering spaces: social networking sites celebrity affiliations and tribal innovations

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationNew Directions in Consumer Research Volume IV
Subtitle of host publicationSpaces
EditorsPaul Hewer, Kathy Hamilton, Aliakbar Jafari
Place of PublicationLondon
Pages325-346
Number of pages22
Publication statusPublished - 7 Oct 2015

Publication series

NameSAGE Library in Marketing
PublisherSage

Keywords

  • social network marketing
  • celebrity affiliations
  • tribal innovations

Cite this

Hamilton, K., & Hewer, P. (2015). Tribal mattering spaces: social networking sites celebrity affiliations and tribal innovations. In P. Hewer, K. Hamilton, & A. Jafari (Eds.), New Directions in Consumer Research Volume IV: Spaces (pp. 325-346). (SAGE Library in Marketing). London.
Hamilton, Kathleen ; Hewer, Paul. / Tribal mattering spaces : social networking sites celebrity affiliations and tribal innovations. New Directions in Consumer Research Volume IV: Spaces. editor / Paul Hewer ; Kathy Hamilton ; Aliakbar Jafari. London, 2015. pp. 325-346 (SAGE Library in Marketing).
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Hamilton, K & Hewer, P 2015, Tribal mattering spaces: social networking sites celebrity affiliations and tribal innovations. in P Hewer, K Hamilton & A Jafari (eds), New Directions in Consumer Research Volume IV: Spaces. SAGE Library in Marketing, London, pp. 325-346.

Tribal mattering spaces : social networking sites celebrity affiliations and tribal innovations. / Hamilton, Kathleen; Hewer, Paul.

New Directions in Consumer Research Volume IV: Spaces. ed. / Paul Hewer; Kathy Hamilton; Aliakbar Jafari. London, 2015. p. 325-346 (SAGE Library in Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Tribal mattering spaces

T2 - social networking sites celebrity affiliations and tribal innovations

AU - Hamilton, Kathleen

AU - Hewer, Paul

PY - 2015/10/7

Y1 - 2015/10/7

KW - social network marketing

KW - celebrity affiliations

KW - tribal innovations

UR - https://uk.sagepub.com/en-gb/eur/new-directions-in-consumer-research/book244609

M3 - Chapter

SN - 9781473911536

T3 - SAGE Library in Marketing

SP - 325

EP - 346

BT - New Directions in Consumer Research Volume IV

A2 - Hewer, Paul

A2 - Hamilton, Kathy

A2 - Jafari, Aliakbar

CY - London

ER -

Hamilton K, Hewer P. Tribal mattering spaces: social networking sites celebrity affiliations and tribal innovations. In Hewer P, Hamilton K, Jafari A, editors, New Directions in Consumer Research Volume IV: Spaces. London. 2015. p. 325-346. (SAGE Library in Marketing).