Travel context: Development of a model to measure destination brand performance across travel situations

Research output: ThesisDoctoral Thesis

LanguageEnglish
QualificationPhD
Awarding Institution
  • Queensland University of Technology
Supervisors/Advisors
  • Pike, Steven, Supervisor, External person
  • Lings, Ian, Supervisor, External person
Publication statusUnpublished - 2012

Keywords

  • travel marketing
  • brand performance
  • travel situations

Cite this

@phdthesis{aff6875324114c13b39a22ca34131ce7,
title = "Travel context: Development of a model to measure destination brand performance across travel situations",
keywords = "travel marketing, brand performance, travel situations",
author = "Samantha Murdy",
year = "2012",
language = "English",
school = "Queensland University of Technology",

}

TY - THES

T1 - Travel context

T2 - Development of a model to measure destination brand performance across travel situations

AU - Murdy, Samantha

PY - 2012

Y1 - 2012

KW - travel marketing

KW - brand performance

KW - travel situations

M3 - Doctoral Thesis

ER -