Travel context: Development of a model to measure destination brand performance across travel situations

Research output: ThesisDoctoral Thesis

Original languageEnglish
QualificationPhD
Awarding Institution
  • Queensland University of Technology
Supervisors/Advisors
  • Pike, Steven, Supervisor, External person
  • Lings, Ian, Supervisor, External person
Publication statusUnpublished - 2012

Keywords

  • travel marketing
  • brand performance
  • travel situations

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