Abstract
The benefits of cycling are well-established, but how to engage people with bikes for active travel is far less understood. This study offers insights into the motivations, barriers, and design solutions associated with cycling. Interviews with 30 bike-share users in Glasgow, UK found a key motivation to be commuting time efficiency and the predominant barrier was shared space with vehicles. Alignment between the most mentioned design solution, dedicated cycling lanes, and the significant barrier of sharing space with vehicles underscores the importance of behavioural design interventions.
| Original language | English |
|---|---|
| Pages (from-to) | 1065-1074 |
| Number of pages | 10 |
| Journal | Proceedings of the Design Society |
| Volume | 4 |
| DOIs | |
| Publication status | Published - 16 May 2024 |
| Event | 18th International Design Conference, DESIGN 2024 - Hotel Croatia Cavtat, Dubrovnik, Croatia Duration: 20 May 2024 → 23 May 2024 https://www.designconference.org/ |
Funding
The work was part-funded by a Paths for All Smarter Choices, Smarter Places Open Fund 2023/24 Grant under Reference Number OF2324012, with further support from multiple sources at the University of Strathclyde, including Estates Services and the Centre for Sustainable Development.
Keywords
- behavioural design
- cycling
- mobility
- transport
- human behaviour
