Towards cycling engagement by mapping design interventions to observed barriers: an example from Glasgow's bike share programme

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Abstract

The benefits of cycling are well-established, but how to engage people with bikes for active travel is far less understood. This study offers insights into the motivations, barriers, and design solutions associated with cycling. Interviews with 30 bike-share users in Glasgow, UK found a key motivation to be commuting time efficiency and the predominant barrier was shared space with vehicles. Alignment between the most mentioned design solution, dedicated cycling lanes, and the significant barrier of sharing space with vehicles underscores the importance of behavioural design interventions.
Original languageEnglish
Pages (from-to)1065-1074
Number of pages10
JournalProceedings of the Design Society
Volume4
DOIs
Publication statusPublished - 16 May 2024
Event18th International Design Conference, DESIGN 2024 - Hotel Croatia Cavtat, Dubrovnik, Croatia
Duration: 20 May 202423 May 2024
https://www.designconference.org/

Keywords

  • behavioural design
  • cycling
  • mobility
  • transport
  • human behaviour

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