Towards a sustainable innovation model for small enterprises

Steven P. MacGregor, Joan Fontrodona, Jose Luis Hernandez

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

This chapter presents the main findings of the RESPONSE project, a 15-month exploration of 60 European SMEs that examined the link between CSR and innovation. The aim was to uncover the keys for effective CSR mainstreaming which we hope to support through the RESPONSE model, derived and presented here. We found that the uptake of CSR activities in our sample was good, yet often unformalised, and therefore not producing real value. We found the most successful companies in their markets to be the largest adopters of CSR, and that they either display a focus on values (solving some social or environmental need, which we term innovation-driven CSR) or value (based on the more conventional model of economic value for shareholders, which we term CSR-driven innovation). We provide examples of such enterprises and a case study on a highly mature SME where CSR and innovation has become highly integrated over a number of years. We finish our chapter by presenting a reflection for further research based on the need to mainstream CSR in SMEs.
LanguageEnglish
Title of host publicationInnovative CSR
Subtitle of host publicationFrom Risk Management to Value Creation
EditorsCéline Louche, Samuel O. Idowu, Walter Leal Filho
Place of PublicationSheffield
Publication statusPublished - May 2010

Fingerprint

Innovation
Industry
Shareholders
Economics
Small enterprises
Corporate Social Responsibility
Innovation model
Small and medium-sized enterprises

Keywords

  • sustainable innovation
  • small enterprises
  • RESPONSE project
  • european SMEs
  • CSR mainstreaming

Cite this

MacGregor, S. P., Fontrodona, J., & Hernandez, J. L. (2010). Towards a sustainable innovation model for small enterprises. In C. Louche, S. O. Idowu, & W. L. Filho (Eds.), Innovative CSR: From Risk Management to Value Creation Sheffield .
MacGregor, Steven P. ; Fontrodona, Joan ; Hernandez, Jose Luis. / Towards a sustainable innovation model for small enterprises. Innovative CSR: From Risk Management to Value Creation. editor / Céline Louche ; Samuel O. Idowu ; Walter Leal Filho. Sheffield , 2010.
@inbook{5091fa66d5004cd78663d479acae7286,
title = "Towards a sustainable innovation model for small enterprises",
abstract = "This chapter presents the main findings of the RESPONSE project, a 15-month exploration of 60 European SMEs that examined the link between CSR and innovation. The aim was to uncover the keys for effective CSR mainstreaming which we hope to support through the RESPONSE model, derived and presented here. We found that the uptake of CSR activities in our sample was good, yet often unformalised, and therefore not producing real value. We found the most successful companies in their markets to be the largest adopters of CSR, and that they either display a focus on values (solving some social or environmental need, which we term innovation-driven CSR) or value (based on the more conventional model of economic value for shareholders, which we term CSR-driven innovation). We provide examples of such enterprises and a case study on a highly mature SME where CSR and innovation has become highly integrated over a number of years. We finish our chapter by presenting a reflection for further research based on the need to mainstream CSR in SMEs.",
keywords = "sustainable innovation, small enterprises, RESPONSE project, european SMEs, CSR mainstreaming",
author = "MacGregor, {Steven P.} and Joan Fontrodona and Hernandez, {Jose Luis}",
year = "2010",
month = "5",
language = "English",
isbn = "9781906093358",
editor = "Louche, {C{\'e}line } and Idowu, {Samuel O. } and Filho, {Walter Leal }",
booktitle = "Innovative CSR",

}

MacGregor, SP, Fontrodona, J & Hernandez, JL 2010, Towards a sustainable innovation model for small enterprises. in C Louche, SO Idowu & WL Filho (eds), Innovative CSR: From Risk Management to Value Creation. Sheffield .

Towards a sustainable innovation model for small enterprises. / MacGregor, Steven P.; Fontrodona, Joan ; Hernandez, Jose Luis.

Innovative CSR: From Risk Management to Value Creation. ed. / Céline Louche; Samuel O. Idowu; Walter Leal Filho. Sheffield , 2010.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

TY - CHAP

T1 - Towards a sustainable innovation model for small enterprises

AU - MacGregor, Steven P.

AU - Fontrodona, Joan

AU - Hernandez, Jose Luis

PY - 2010/5

Y1 - 2010/5

N2 - This chapter presents the main findings of the RESPONSE project, a 15-month exploration of 60 European SMEs that examined the link between CSR and innovation. The aim was to uncover the keys for effective CSR mainstreaming which we hope to support through the RESPONSE model, derived and presented here. We found that the uptake of CSR activities in our sample was good, yet often unformalised, and therefore not producing real value. We found the most successful companies in their markets to be the largest adopters of CSR, and that they either display a focus on values (solving some social or environmental need, which we term innovation-driven CSR) or value (based on the more conventional model of economic value for shareholders, which we term CSR-driven innovation). We provide examples of such enterprises and a case study on a highly mature SME where CSR and innovation has become highly integrated over a number of years. We finish our chapter by presenting a reflection for further research based on the need to mainstream CSR in SMEs.

AB - This chapter presents the main findings of the RESPONSE project, a 15-month exploration of 60 European SMEs that examined the link between CSR and innovation. The aim was to uncover the keys for effective CSR mainstreaming which we hope to support through the RESPONSE model, derived and presented here. We found that the uptake of CSR activities in our sample was good, yet often unformalised, and therefore not producing real value. We found the most successful companies in their markets to be the largest adopters of CSR, and that they either display a focus on values (solving some social or environmental need, which we term innovation-driven CSR) or value (based on the more conventional model of economic value for shareholders, which we term CSR-driven innovation). We provide examples of such enterprises and a case study on a highly mature SME where CSR and innovation has become highly integrated over a number of years. We finish our chapter by presenting a reflection for further research based on the need to mainstream CSR in SMEs.

KW - sustainable innovation

KW - small enterprises

KW - RESPONSE project

KW - european SMEs

KW - CSR mainstreaming

UR - http://www.greenleaf-publishing.com/productdetail.kmod?productid=3094

M3 - Chapter (peer-reviewed)

SN - 9781906093358

BT - Innovative CSR

A2 - Louche, Céline

A2 - Idowu, Samuel O.

A2 - Filho, Walter Leal

CY - Sheffield

ER -

MacGregor SP, Fontrodona J, Hernandez JL. Towards a sustainable innovation model for small enterprises. In Louche C, Idowu SO, Filho WL, editors, Innovative CSR: From Risk Management to Value Creation. Sheffield . 2010