Towards a multi-perspective model of reverse knowledge transfer in multinational enterprises: a case study of Coats plc

Martina McGuinness, Mehmet Demirbag, Sasanka Bandara

    Research output: Contribution to journalArticle

    31 Citations (Scopus)

    Abstract

    The conventional role of corporate headquarters as the sole engine of knowledge creation within the multinational enterprise (MNE) is changing. Increasingly, geographically dispersed subsidiaries need to function as neural networks, reverse transferring knowledge to headquarters. This study explores the attributes that stimulate reverse knowledge transfer within MNEs. Firstly, a multi-perspective model of reverse knowledge transfer (RKT) is created conceptualising the process as predicated upon knowledge creation and knowledge transfer. Constructs of this model are then operationalised within Coats plc, a UK based multinational and global market leader in the textile industry. A key benefit of the proposed new model is that it allows for maps of capabilities in RKT to be created. This has important implications for management practice by providing managers with a potentially significant tool for strategic analysis based upon an integrative perspective on factors underpinning RKT.
    Original languageEnglish
    Pages (from-to)179-195
    Number of pages17
    JournalEuropean Management Journal
    Volume31
    Issue number2
    DOIs
    Publication statusPublished - Apr 2013

    Keywords

    • reverse knowledge transfer
    • knowledge management
    • multinational enterprise
    • MNE

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