Tourist reviews of whale watching experiences: exploring TripAdvisor comments

Research output: Contribution to conferenceAbstract

Abstract

Cetacean activities (including whales, dolphins, and porpoises) based tourism has seen a significant rise globally, attracting more than 13 million visitors each year. Understanding visitor satisfaction is an important element for small operators within this rather competitive industry, to enhance organisational performance. While previous studies have explored whale watching satisfaction quantitatively within an A ustralian context, this study proposes a more global and qualitative approach through the use of online reviews from TripAdvisor. An initial study of 5246 reviews shows significant patterns within the quantitative review elements. The outlined qualitative data shows differences between 1 and 5 star reviews, and lends itself to the possibility of further exploration.

Fingerprint

Tourists
TripAdvisor
Dolphin
Organizational performance
Tourism
Operator
Visitor satisfaction
Qualitative data
Industry
Qualitative approaches
Online reviews

Keywords

  • cetacean based tourism
  • whale watching
  • TripAdvisor
  • online reviews

Cite this

Murdy, S., Gibbs, J., & Tomazos, K. (2018). Tourist reviews of whale watching experiences: exploring TripAdvisor comments. Abstract from CAUTHE 2018, Newcastle Business School, Newcastle, Australia.
@conference{6fd261a4031c4bdfa9b0a21d9d5482e1,
title = "Tourist reviews of whale watching experiences: exploring TripAdvisor comments",
abstract = "Cetacean activities (including whales, dolphins, and porpoises) based tourism has seen a significant rise globally, attracting more than 13 million visitors each year. Understanding visitor satisfaction is an important element for small operators within this rather competitive industry, to enhance organisational performance. While previous studies have explored whale watching satisfaction quantitatively within an A ustralian context, this study proposes a more global and qualitative approach through the use of online reviews from TripAdvisor. An initial study of 5246 reviews shows significant patterns within the quantitative review elements. The outlined qualitative data shows differences between 1 and 5 star reviews, and lends itself to the possibility of further exploration.",
keywords = "cetacean based tourism, whale watching, TripAdvisor, online reviews",
author = "Samantha Murdy and Juliette Gibbs and Konstantinos Tomazos",
year = "2018",
month = "2",
day = "5",
language = "English",
note = "CAUTHE 2018, Newcastle Business School : Get smart: Paradoxes and possibilities in tourism, hospitality and events ; Conference date: 05-02-2018 Through 08-02-2018",
url = "https://www.newcastle.edu.au/__data/assets/pdf_file/0020/425432/CAUTHE2018_FULL-PROGRAM_FINAL_30.02.18-final.pdf",

}

Murdy, S, Gibbs, J & Tomazos, K 2018, 'Tourist reviews of whale watching experiences: exploring TripAdvisor comments' CAUTHE 2018, Newcastle Business School, Newcastle, Australia, 5/02/18 - 8/02/18, .

Tourist reviews of whale watching experiences : exploring TripAdvisor comments. / Murdy, Samantha; Gibbs, Juliette; Tomazos, Konstantinos.

2018. Abstract from CAUTHE 2018, Newcastle Business School, Newcastle, Australia.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Tourist reviews of whale watching experiences

T2 - exploring TripAdvisor comments

AU - Murdy, Samantha

AU - Gibbs, Juliette

AU - Tomazos, Konstantinos

PY - 2018/2/5

Y1 - 2018/2/5

N2 - Cetacean activities (including whales, dolphins, and porpoises) based tourism has seen a significant rise globally, attracting more than 13 million visitors each year. Understanding visitor satisfaction is an important element for small operators within this rather competitive industry, to enhance organisational performance. While previous studies have explored whale watching satisfaction quantitatively within an A ustralian context, this study proposes a more global and qualitative approach through the use of online reviews from TripAdvisor. An initial study of 5246 reviews shows significant patterns within the quantitative review elements. The outlined qualitative data shows differences between 1 and 5 star reviews, and lends itself to the possibility of further exploration.

AB - Cetacean activities (including whales, dolphins, and porpoises) based tourism has seen a significant rise globally, attracting more than 13 million visitors each year. Understanding visitor satisfaction is an important element for small operators within this rather competitive industry, to enhance organisational performance. While previous studies have explored whale watching satisfaction quantitatively within an A ustralian context, this study proposes a more global and qualitative approach through the use of online reviews from TripAdvisor. An initial study of 5246 reviews shows significant patterns within the quantitative review elements. The outlined qualitative data shows differences between 1 and 5 star reviews, and lends itself to the possibility of further exploration.

KW - cetacean based tourism

KW - whale watching

KW - TripAdvisor

KW - online reviews

UR - http://cauthe.org/call-for-papers-cauthe-2018-conference/

M3 - Abstract

ER -

Murdy S, Gibbs J, Tomazos K. Tourist reviews of whale watching experiences: exploring TripAdvisor comments. 2018. Abstract from CAUTHE 2018, Newcastle Business School, Newcastle, Australia.