Tourist familiarity and imagery

R. Prentice

    Research output: Contribution to journalArticle

    83 Citations (Scopus)

    Abstract

    The "tourist realities" or verisimilitudes of cultural tourists to the Edinburgh Old Town are analyzed using both their own voices and their responses to marketeers' images and descriptors. Specifically, the study tests the utility of familiarity in the modeling of image recognition and propensity to visit. It uses a typology of familiarity: informational, experiential, proximate, self-described, and educational. As a result of the analysis, an expansion of the typology is proposed to include two further types: self-assured and expected familiarity. Educational familiarity is further expanded into a multi-aspect concept. This septet of familiarity is proposed as a conceptual framework and methodology for characterizing "particle" markets for experience marketing.
    LanguageEnglish
    Pages923-945
    Number of pages22
    JournalAnnals of Tourism Research
    Volume31
    Issue number4
    DOIs
    Publication statusPublished - 2004

    Fingerprint

    familiarity
    typology
    tourist
    imagery
    marketing
    town
    methodology
    market
    experience
    conceptual framework
    Tourists
    Imagery
    Familiarity
    modeling

    Keywords

    • marketing
    • tourism
    • hospitality industry

    Cite this

    Prentice, R. / Tourist familiarity and imagery. In: Annals of Tourism Research. 2004 ; Vol. 31, No. 4. pp. 923-945.
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    Tourist familiarity and imagery. / Prentice, R.

    In: Annals of Tourism Research, Vol. 31, No. 4, 2004, p. 923-945.

    Research output: Contribution to journalArticle

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