Tourism SMME development on the urban fringe: the case of Parys, South Africa

Tourism is increasingly regarded as a viable avenue for local economic development. Small towns on the urban fringe have benefitted from tourism development in South Africa, the town of Parys being one of them. Parys has experienced tourism development over the past few years which has resulted in local economic growth, as especially reflected in the trade industry, amidst the decline of sectors such as manufacturing and mining. The study focusses on the factors that gave rise to the development of tourism in this town, as well as on opportunities and barriers to further development. A profile of tourism, small, medium and micro enterprises, is provided along with other main findings regarding the nature of the tourism industry in the area which includes the unique selling points of the area, visitor characteristics, demand and target market segments. Strategic development initiatives, in the light of the findings, recommend for the future development of the tourism industry in the area to include tourism product development focussed on attractions; the identification of key market segments such as budget tourists and the family market; destination and product marketing; investment in tourism infrastructure and ensuring the responsible management of tourism development in the area.