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Tour guides as climate change agents: conceptualizing meaningful work through agency theory in precarious employment

  • Tin Doan
  • , Luong Ta
  • , Trong-hop Cao
  • , Mai Nguyen
  • , Tom Baum*
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

This paper addresses the mediating role of tour guides in educating tourists in climate sensitive regions. This role can be crucial in educating tourists about climate change and promoting environmentally responsible behaviour. However, tour guides frequently work under precarious employment conditions, such as freelancers, casual workers, or task-based labourers, which offer limited job security, benefits, or formal employment rights. Climate sensitivity offers opportunity to add meaning to work that tour guides undertake. Employing agency theory, this study addresses the gap in understanding how tour guides find meaning in their work as climate change advocates through indepth interviews with 43 casual-work tour guides. Findings reveal tour guides in climate-sensitive regions find significant meaning in their work as climate change advocates.

Original languageEnglish
Article number104101
Number of pages32
JournalAnnals of Tourism Research
Volume116
Early online date16 Dec 2025
DOIs
Publication statusPublished - 1 Jan 2026

Funding

None

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 13 - Climate Action
    SDG 13 Climate Action

Keywords

  • tour guides
  • climate change
  • agency theory
  • precarious employment
  • Mekong Delta
  • Vietnam

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