Top management involvement in new product development

Burcu Felekoglu, Anja Maier, James Moultrie

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

Involvement of top managers in new product development (NPD) is a critical factor affecting NPD performance and frequently considered to be the participation of top management to certain activities in NPD or their NPD related behaviours. However, "Top management involvement in NPD" occupies a broader conceptual space than this participation. This paper reviews the literature on top management involvement in new product development (NPD) and discusses relevance of different theoretical perspectives from other disciplines such as management, organisational behaviour and communication to analyse antecedents, realisation and consequences of top management involvement in NPD. It is argued that top management has different involvement at different NPD levels: organisation level and project level. Resulting from this literature review, a tentative framework for top management involvement in NPD at project level is proposed. Potential issues to address in future research are identified.
Original languageEnglish
Title of host publicationTop Management Teams & Business Strategy Research
Subtitle of host publicationResponses and Adaptability in Turbulent Times
Place of PublicationValencia, Spain
Publication statusPublished - 23 Mar 2010
EventWorkshop on Top Management Teams & Business Strategy Research 2010 - Valencia, Spain
Duration: 22 Mar 201023 Mar 2010

Conference

ConferenceWorkshop on Top Management Teams & Business Strategy Research 2010
Country/TerritorySpain
CityValencia
Period22/03/1023/03/10

Keywords

  • top management involvement
  • communication
  • new product development

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