Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry

Maria Karampela, Nadine Waehning

Research output: Contribution to conferencePaper

Abstract

The creation and establishment of new movements in the food and drink industries have attracted significant scholarly attention via diverse disciplinary lenses, including entrepreneurial (Svejenova, Mazza & Planellas, 2007) and institutional (Rao, Monin and Durand, 2003; van Bommel and Spicer 2011) perspectives. This is not surprising given the variety of dynamic and creative developments that food production and consumption have experienced in recent years, and the complex political, sociocultural and economic implications those developments have.

Conference

ConferenceEuropean Marketing Academy Conference 2018
Abbreviated titleEMAC2018
CountryUnited Kingdom
CityGlasgow
Period29/05/181/06/18
Internet address

Fingerprint

Micro firms
Internationalization
Brewing industry
Food consumption
Economics
Drinks
Food production
Food
Industry

Keywords

  • global markets
  • craft beer industry
  • craft brewing

Cite this

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Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry. / Karampela, Maria; Waehning, Nadine.

2018. Paper presented at European Marketing Academy Conference 2018, Glasgow, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

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AU - Karampela, Maria

AU - Waehning, Nadine

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AB - The creation and establishment of new movements in the food and drink industries have attracted significant scholarly attention via diverse disciplinary lenses, including entrepreneurial (Svejenova, Mazza & Planellas, 2007) and institutional (Rao, Monin and Durand, 2003; van Bommel and Spicer 2011) perspectives. This is not surprising given the variety of dynamic and creative developments that food production and consumption have experienced in recent years, and the complex political, sociocultural and economic implications those developments have.

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KW - craft beer industry

KW - craft brewing

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M3 - Paper

ER -