Too small for a too large global marketplace? An exploratory investigation into micro-firms' internationalization initiation and processes in the context of the British craft-brewing industry

Maria Karampela, Nadine Waehning

Research output: Contribution to conferencePaper

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Abstract

The creation and establishment of new movements in the food and drink industries have attracted significant scholarly attention via diverse disciplinary lenses, including entrepreneurial (Svejenova, Mazza & Planellas, 2007) and institutional (Rao, Monin and Durand, 2003; van Bommel and Spicer 2011) perspectives. This is not surprising given the variety of dynamic and creative developments that food production and consumption have experienced in recent years, and the complex political, sociocultural and economic implications those developments have.
Original languageEnglish
Publication statusAccepted/In press - 5 Mar 2018
EventEuropean Marketing Academy Conference 2018 - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018
http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference

ConferenceEuropean Marketing Academy Conference 2018
Abbreviated titleEMAC2018
CountryUnited Kingdom
CityGlasgow
Period29/05/181/06/18
Internet address

Keywords

  • global markets
  • craft beer industry
  • craft brewing

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