Abstract
The creation and establishment of new movements in the food and drink industries have attracted significant scholarly attention via diverse disciplinary lenses, including entrepreneurial (Svejenova, Mazza & Planellas, 2007) and institutional (Rao, Monin and Durand, 2003; van Bommel and Spicer 2011) perspectives. This is not surprising given the variety of dynamic and creative developments that food production and consumption have experienced in recent years, and the complex political, sociocultural and economic implications those developments have.
Original language | English |
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Number of pages | 3 |
Publication status | Published - 29 May 2018 |
Event | European Marketing Academy Conference 2018 - University of Strathclyde, Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018 http://www.emac-2018.org/r/default.asp?iId=IDHGLH |
Conference
Conference | European Marketing Academy Conference 2018 |
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Abbreviated title | EMAC2018 |
Country/Territory | United Kingdom |
City | Glasgow |
Period | 29/05/18 → 1/06/18 |
Internet address |
Keywords
- global markets
- craft beer industry
- craft brewing