Too old to choose? the effects of age and age related constructs on consumer decision making

H. Evanschitzky, David Woisetschläger

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)
60 Downloads (Pure)


Aging of societies is a major challenge to academic research as well as to management. The unstoppable trend of an aging society in most western societies offers opportunities and challenges at the same time. This paper sheds light on the impact of age as well as age-related constructs on relevant consumer attitudes and behavior. More precisely, the empirical study, conducted in the market for cars, examining the relationships between four distinct age constructs and assesses the impact of these age constructs on information gathering, a consumer's evoked set, and on brand loyalty.
Original languageEnglish
Pages (from-to)630-636
Number of pages6
JournalAdvances in Consumer Research
Publication statusPublished - 2008


  • too old
  • age
  • age related constructs
  • consumer decision making

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