‘To be Sold, A Likely Young Negro Wench, this Country born, 23 Years of Age’

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Abstract

This teaching case starts with a review of historical advertisements that appeared in North American newspapers about the buying and selling of slaves. A current project that is analysing these advertisements - Adverts250 - is outlined before the case moves to consider Modern Slavery and its role in manufacturing of goods entering EU markets. Responses to the challenges modern slavery represents are considered from a marketing perspective, and recent changes to regulation of companies are outlined.
Original languageEnglish
Place of PublicationGlasgow
PublisherUniversity of Strathclyde
Number of pages5
Publication statusPublished - 6 Nov 2024

Keywords

  • modern slavery
  • supply chains
  • regulation
  • EU Single Market

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