Throwing sheep in the boardroom: how online social networking will transform your life, work and world

Research output: Contribution to journalBook/Film/Article reviewpeer-review


Alan Bell reviews the book by Matthew Fraser and Soumitra Dutta, which is about online social networks such as Facebook, MySpace and Bebo, and the manner in which they are changing lives and organisations. Structured into three parts, it looks at the impact of these sites on personal identities, status and the impact of on the exercise of power in social relations, organisations, markets and political institutions. The themes of identity, status and power run through the wide-ranging anecdotes and case studies that make up a large part of this book.
Original languageEnglish
Pages (from-to)406-408
Number of pages2
JournalInternational Journal of Market Research
Issue number3
Publication statusPublished - 2010


  • throwing sheep
  • boardroom
  • online social networking
  • transform
  • work
  • world

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