Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research

Social Sciences

• Marketing Research 100%
• Practice 100%
• National Cultures 100%
• Responsibility 100%
• Theory 100%
• Academy 60%
• Marketing 40%
• Production 40%
• Knowledge 40%
• Moral Concepts 20%
• Costs 20%
• Communities 20%
• Abstracts 20%
• Research Worker 20%
• Difference 20%
• Marketing Theory 20%
• Consumers 20%
• Product Knowledge 20%
• Practice Theory 20%
• Marketing Planning 20%
• Relevance 20%
• Marketing Intelligence 20%
• Culture 20%
• Accessibility 20%
• Drama 20%
• Perspective 20%
• Understanding 20%
• Consumption 20%

Psychology

• Meditation 100%
• Research 100%
• Dualism 40%