The weakest link? Product market strategies, skill and pay in the hotel industry

Caroline Lloyd, Chris Warhurst, Eli Dutton

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

There is a widely held assumption that product market strategies, skill and pay are linked. Supportive evidence is typically drawn from manufacturing and using quantitative analyses. Emergent research of the link in services is ambivalent and has methodological limitations. This article addresses this weakness. It compares the skills and pay of room attendants in upper and mid-market hotels using qualitative research. It finds that the link is weak, even decoupled. The findings suggest a reconceptualization is needed of the link in services and that interventions other than product market re-positioning are needed to deliver higher skills and better pay.
LanguageEnglish
Pages254-271
Number of pages28
JournalWork, Employment and Society
Volume27
Issue number2
DOIs
Publication statusPublished - 2013

Fingerprint

sales strategy
industry
market
qualitative research
manufacturing
evidence
Weak links
Hotel industry
Market strategy
Product market

Keywords

  • hotel industry
  • hospitality
  • marketing
  • product market strategies

Cite this

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The weakest link? Product market strategies, skill and pay in the hotel industry. / Lloyd, Caroline; Warhurst, Chris; Dutton, Eli.

In: Work, Employment and Society, Vol. 27, No. 2, 2013, p. 254-271.

Research output: Contribution to journalArticle

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AU - Warhurst, Chris

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KW - marketing

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