The value matrix and its evolution

Umit Bititci, Veronica Martinez

Research output: Contribution to conferencePaper

Abstract

This paper proposes a framework that offers a set of guidelines on how an organisation could align, direct, and manage its capabilities to create and manage value. The value propositions directly align the corporate objectives and core competencies to the customer's expectations. The six value propositions of the value matrix have evolved creating the value cube. The paper addresses three case studies. The first two cases illustrate the importance of using the correct units of analysis. The last case demonstrates the use of the value cube to achieve the value proposition that the organisation wants to be to create value.

Conference

Conference8th International Annual Conference of the European Operations Management Association
Abbreviated titleEUROMA 2001
CountryUnited Kingdom
CityBath
Period3/06/015/06/01

Fingerprint

Value proposition
Customer expectations
Core competencies
Unit of analysis

Keywords

  • value matrix
  • evolution

Cite this

Bititci, U., & Martinez, V. (2001). The value matrix and its evolution. Paper presented at 8th International Annual Conference of the European Operations Management Association, Bath, United Kingdom.
Bititci, Umit ; Martinez, Veronica. / The value matrix and its evolution. Paper presented at 8th International Annual Conference of the European Operations Management Association, Bath, United Kingdom.12 p.
@conference{d7603be6f8e84a0f9982f5905632cb4d,
title = "The value matrix and its evolution",
abstract = "This paper proposes a framework that offers a set of guidelines on how an organisation could align, direct, and manage its capabilities to create and manage value. The value propositions directly align the corporate objectives and core competencies to the customer's expectations. The six value propositions of the value matrix have evolved creating the value cube. The paper addresses three case studies. The first two cases illustrate the importance of using the correct units of analysis. The last case demonstrates the use of the value cube to achieve the value proposition that the organisation wants to be to create value.",
keywords = "value matrix, evolution",
author = "Umit Bititci and Veronica Martinez",
year = "2001",
month = "6",
language = "English",
note = "8th International Annual Conference of the European Operations Management Association, EUROMA 2001 ; Conference date: 03-06-2001 Through 05-06-2001",

}

Bititci, U & Martinez, V 2001, 'The value matrix and its evolution' Paper presented at 8th International Annual Conference of the European Operations Management Association, Bath, United Kingdom, 3/06/01 - 5/06/01, .

The value matrix and its evolution. / Bititci, Umit; Martinez, Veronica.

2001. Paper presented at 8th International Annual Conference of the European Operations Management Association, Bath, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - The value matrix and its evolution

AU - Bititci, Umit

AU - Martinez, Veronica

PY - 2001/6

Y1 - 2001/6

N2 - This paper proposes a framework that offers a set of guidelines on how an organisation could align, direct, and manage its capabilities to create and manage value. The value propositions directly align the corporate objectives and core competencies to the customer's expectations. The six value propositions of the value matrix have evolved creating the value cube. The paper addresses three case studies. The first two cases illustrate the importance of using the correct units of analysis. The last case demonstrates the use of the value cube to achieve the value proposition that the organisation wants to be to create value.

AB - This paper proposes a framework that offers a set of guidelines on how an organisation could align, direct, and manage its capabilities to create and manage value. The value propositions directly align the corporate objectives and core competencies to the customer's expectations. The six value propositions of the value matrix have evolved creating the value cube. The paper addresses three case studies. The first two cases illustrate the importance of using the correct units of analysis. The last case demonstrates the use of the value cube to achieve the value proposition that the organisation wants to be to create value.

KW - value matrix

KW - evolution

M3 - Paper

ER -

Bititci U, Martinez V. The value matrix and its evolution. 2001. Paper presented at 8th International Annual Conference of the European Operations Management Association, Bath, United Kingdom.