The value matrix and its evolution

Umit Bititci, Veronica Martinez

Research output: Contribution to conferencePaper

Abstract

This paper proposes a framework that offers a set of guidelines on how an organisation could align, direct, and manage its capabilities to create and manage value. The value propositions directly align the corporate objectives and core competencies to the customer's expectations. The six value propositions of the value matrix have evolved creating the value cube. The paper addresses three case studies. The first two cases illustrate the importance of using the correct units of analysis. The last case demonstrates the use of the value cube to achieve the value proposition that the organisation wants to be to create value.
Original languageEnglish
Number of pages12
Publication statusPublished - Jun 2001
Event8th International Annual Conference of the European Operations Management Association - Bath, United Kingdom
Duration: 3 Jun 20015 Jun 2001

Conference

Conference8th International Annual Conference of the European Operations Management Association
Abbreviated titleEUROMA 2001
CountryUnited Kingdom
CityBath
Period3/06/015/06/01

Keywords

  • value matrix
  • evolution

Fingerprint Dive into the research topics of 'The value matrix and its evolution'. Together they form a unique fingerprint.

  • Cite this

    Bititci, U., & Martinez, V. (2001). The value matrix and its evolution. Paper presented at 8th International Annual Conference of the European Operations Management Association, Bath, United Kingdom.