The value matrix

a framework to describe and create value

Veronica Martinez, Umit Bititci

Research output: Contribution to conferencePaper

Abstract

This paper discusses the value matrix, in particular it gives us a framework to describe and create value. It was presented at the British Academy of Management Conference in 2002.
Original languageEnglish
Publication statusPublished - 2002
EventBritish Academy of Management Conference 2002 - London, United Kingdom
Duration: 9 Sep 200211 Sep 2002

Conference

ConferenceBritish Academy of Management Conference 2002
CountryUnited Kingdom
CityLondon
Period9/09/0211/09/02
OtherFast tracking performance through partnership

Keywords

  • value management
  • value creation

Cite this

Martinez, V., & Bititci, U. (2002). The value matrix: a framework to describe and create value. Paper presented at British Academy of Management Conference 2002, London, United Kingdom.
Martinez, Veronica ; Bititci, Umit. / The value matrix : a framework to describe and create value. Paper presented at British Academy of Management Conference 2002, London, United Kingdom.
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title = "The value matrix: a framework to describe and create value",
abstract = "This paper discusses the value matrix, in particular it gives us a framework to describe and create value. It was presented at the British Academy of Management Conference in 2002.",
keywords = "value management, value creation",
author = "Veronica Martinez and Umit Bititci",
year = "2002",
language = "English",
note = "British Academy of Management Conference 2002 ; Conference date: 09-09-2002 Through 11-09-2002",

}

Martinez, V & Bititci, U 2002, 'The value matrix: a framework to describe and create value' Paper presented at British Academy of Management Conference 2002, London, United Kingdom, 9/09/02 - 11/09/02, .

The value matrix : a framework to describe and create value. / Martinez, Veronica; Bititci, Umit.

2002. Paper presented at British Academy of Management Conference 2002, London, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - The value matrix

T2 - a framework to describe and create value

AU - Martinez, Veronica

AU - Bititci, Umit

PY - 2002

Y1 - 2002

N2 - This paper discusses the value matrix, in particular it gives us a framework to describe and create value. It was presented at the British Academy of Management Conference in 2002.

AB - This paper discusses the value matrix, in particular it gives us a framework to describe and create value. It was presented at the British Academy of Management Conference in 2002.

KW - value management

KW - value creation

M3 - Paper

ER -

Martinez V, Bititci U. The value matrix: a framework to describe and create value. 2002. Paper presented at British Academy of Management Conference 2002, London, United Kingdom.