Abstract
| Language | English |
|---|---|
| Publication status | Published - 2000 |
| Event | IFIP WG5.7 conference - , United Kingdom Duration: 1 Jan 2000 → … |
Conference
| Conference | IFIP WG5.7 conference |
|---|---|
| Country | United Kingdom |
| Period | 1/01/00 → … |
Fingerprint
Keywords
- value
- value propositions
- value management
- value matrix
Cite this
}
The value matrix. / Bititci, Umit; Martinez, Veronica.
2000. Paper presented at IFIP WG5.7 conference, United Kingdom.Research output: Contribution to conference › Paper
TY - CONF
T1 - The value matrix
AU - Bititci, Umit
AU - Martinez, Veronica
PY - 2000
Y1 - 2000
N2 - Companies recognise that their ability to become world-class competitors is based on the establishment of their strategies. This paper concentrates on the development of a new framework for locating the firm’s value as a competitive weapon in a market segment. In terms of contribution, the Value Matrix enlaces the firm’s vision with the target market’s needs. Moreover, this framework provides more flexibility to conventional businesses as well as new businesses working in dynamic interaction with their existent environment.
AB - Companies recognise that their ability to become world-class competitors is based on the establishment of their strategies. This paper concentrates on the development of a new framework for locating the firm’s value as a competitive weapon in a market segment. In terms of contribution, the Value Matrix enlaces the firm’s vision with the target market’s needs. Moreover, this framework provides more flexibility to conventional businesses as well as new businesses working in dynamic interaction with their existent environment.
KW - value
KW - value propositions
KW - value management
KW - value matrix
M3 - Paper
ER -