The value matrix

Umit Bititci, Veronica Martinez

Research output: Contribution to conferencePaper


Companies recognise that their ability to become world-class competitors is based on the establishment of their strategies. This paper concentrates on the development of a new framework for locating the firm’s value as a competitive weapon in a market segment. In terms of contribution, the Value Matrix enlaces the firm’s vision with the target market’s needs. Moreover, this framework provides more flexibility to conventional businesses as well as new businesses working in dynamic interaction with their existent environment.
Original languageEnglish
Publication statusPublished - 2000
EventIFIP WG5.7 conference - , United Kingdom
Duration: 1 Jan 2000 → …


ConferenceIFIP WG5.7 conference
Country/TerritoryUnited Kingdom
Period1/01/00 → …


  • value
  • value propositions
  • value management
  • value matrix


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