Abstract
Companies recognise that their ability to become world-class competitors is based on the establishment of their strategies. This paper concentrates on the development of a new framework for locating the firm’s value as a competitive weapon in a market segment. In terms of contribution, the Value Matrix enlaces the firm’s vision with the target market’s needs. Moreover, this framework provides more flexibility to conventional businesses as well as new businesses working in dynamic interaction with their existent environment.
Original language | English |
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Publication status | Published - 2000 |
Event | IFIP WG5.7 conference - , United Kingdom Duration: 1 Jan 2000 → … |
Conference
Conference | IFIP WG5.7 conference |
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Country/Territory | United Kingdom |
Period | 1/01/00 → … |
Keywords
- value
- value propositions
- value management
- value matrix