The value matrix

Umit Bititci; Veronica Martinez

The value matrix

Umit Bititci, Veronica Martinez

Design, Manufacturing And Engineering Management

Research output: Contribution to conference › Paper

Abstract

Companies recognise that their ability to become world-class competitors is based on the establishment of their strategies. This paper concentrates on the development of a new framework for locating the firm’s value as a competitive weapon in a market segment. In terms of contribution, the Value Matrix enlaces the firm’s vision with the target market’s needs. Moreover, this framework provides more flexibility to conventional businesses as well as new businesses working in dynamic interaction with their existent environment.

Original language	English
Publication status	Published - 2000
Event	IFIP WG5.7 conference - , United Kingdom Duration: 1 Jan 2000 → …

Conference

Conference	IFIP WG5.7 conference
Country	United Kingdom
Period	1/01/00 → …

Keywords

value
value propositions
value management
value matrix

Cite this

Bititci, U., & Martinez, V. (2000). The value matrix. Paper presented at IFIP WG5.7 conference, United Kingdom.

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