The value matrix

Umit Bititci, Veronica Martinez

Research output: Contribution to conferencePaper

Abstract

Companies recognise that their ability to become world-class competitors is based on the establishment of their strategies. This paper concentrates on the development of a new framework for locating the firm’s value as a competitive weapon in a market segment. In terms of contribution, the Value Matrix enlaces the firm’s vision with the target market’s needs. Moreover, this framework provides more flexibility to conventional businesses as well as new businesses working in dynamic interaction with their existent environment.
LanguageEnglish
Publication statusPublished - 2000
EventIFIP WG5.7 conference - , United Kingdom
Duration: 1 Jan 2000 → …

Conference

ConferenceIFIP WG5.7 conference
CountryUnited Kingdom
Period1/01/00 → …

Fingerprint

Interaction
Target markets
Market segments
Competitors
New business

Keywords

  • value
  • value propositions
  • value management
  • value matrix

Cite this

Bititci, U., & Martinez, V. (2000). The value matrix. Paper presented at IFIP WG5.7 conference, United Kingdom.
Bititci, Umit ; Martinez, Veronica. / The value matrix. Paper presented at IFIP WG5.7 conference, United Kingdom.
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Bititci, U & Martinez, V 2000, 'The value matrix' Paper presented at IFIP WG5.7 conference, United Kingdom, 1/01/00, .

The value matrix. / Bititci, Umit; Martinez, Veronica.

2000. Paper presented at IFIP WG5.7 conference, United Kingdom.

Research output: Contribution to conferencePaper

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AB - Companies recognise that their ability to become world-class competitors is based on the establishment of their strategies. This paper concentrates on the development of a new framework for locating the firm’s value as a competitive weapon in a market segment. In terms of contribution, the Value Matrix enlaces the firm’s vision with the target market’s needs. Moreover, this framework provides more flexibility to conventional businesses as well as new businesses working in dynamic interaction with their existent environment.

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Bititci U, Martinez V. The value matrix. 2000. Paper presented at IFIP WG5.7 conference, United Kingdom.