The value cube, a tool to create value: origins and applications

Umit Bititci, Veronica Martinez

Research output: Contribution to conferencePaper

Abstract

Woodruff (1997) and Treacy, and Wiersema (1996) see value as the next source of competitive advantage and suggest that organisations should reinvent their companies. Moreover, to enable long-standing firms that produce value over time, it is crucial to continuously re-configure the opportunities. The objective of the paper is to illustrate through two case studies, from chemical and drink sectors, the application of the value cube. The paper starts by explaining the value cube and its six value propositions. Then, the methodology for the application of the case studies is discussed and it is followed by the identification of the value propositions of both organisations and the explanation of how these organisations create value. The paper concludes with a set of lessons learned and contributions.
Original languageEnglish
Pages384 - 389
Number of pages6
DOIs
Publication statusPublished - Jul 2002
EventConference Proceedings IEEE International Engineering Management Conference - , United Kingdom
Duration: 18 Aug 2002 → …

Conference

ConferenceConference Proceedings IEEE International Engineering Management Conference
CountryUnited Kingdom
Period18/08/02 → …

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Keywords

  • value engineering
  • companies
  • costs
  • manufacturing
  • value cube
  • value creation

Cite this

Bititci, U., & Martinez, V. (2002). The value cube, a tool to create value: origins and applications. 384 - 389 . Paper presented at Conference Proceedings IEEE International Engineering Management Conference , United Kingdom. https://doi.org/10.1109/IEMC.2002.1038462