Abstract
This chapter looks at the use of mystery shopping in the measurement of service delivery
| Original language | English |
|---|---|
| Title of host publication | Service Industries Marketing |
| Subtitle of host publication | New Approaches |
| Editors | Mark Gabbott, Gillian Hogg |
| Place of Publication | London |
| Publication status | Published - 1 Aug 1998 |
Keywords
- mystery shopping
- measurement
- service delivery
Fingerprint Dive into the research topics of 'The use of mystery shopping in the measurement of service delivery'. Together they form a unique fingerprint.
Cite this
Wilson, A. (1998). The use of mystery shopping in the measurement of service delivery. In M. Gabbott, & G. Hogg (Eds.), Service Industries Marketing: New Approaches