Abstract
This chapter looks at the use of mystery shopping in the measurement of service delivery
| Language | English |
|---|---|
| Title of host publication | Service Industries Marketing |
| Subtitle of host publication | New Approaches |
| Editors | Mark Gabbott, Gillian Hogg |
| Place of Publication | London |
| Publication status | Published - 1 Aug 1998 |
Fingerprint
Shopping
Service delivery
Keywords
- mystery shopping
- measurement
- service delivery
Cite this
Wilson, A. (1998). The use of mystery shopping in the measurement of service delivery. In M. Gabbott, & G. Hogg (Eds.), Service Industries Marketing: New Approaches London.
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Wilson, A 1998, The use of mystery shopping in the measurement of service delivery. in M Gabbott & G Hogg (eds), Service Industries Marketing: New Approaches. London.
The use of mystery shopping in the measurement of service delivery. / Wilson, Alan.
Service Industries Marketing: New Approaches. ed. / Mark Gabbott; Gillian Hogg. London, 1998.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Wilson A. The use of mystery shopping in the measurement of service delivery. In Gabbott M, Hogg G, editors, Service Industries Marketing: New Approaches. London. 1998