The use of crowdfunding by environmental entrepreneurs: is it all about cash?

This chapter explores why environmental ventures engage in crowdfunding and the benefits of engagement with this form of financing. Insight from a single revelatory case study suggests that intangible benefits such as community support, awareness building and marketing may be of greater importance to environmental ventures than simply raising finance. The findings contribute to the nascent crowdfunding literature and raise a number of issues that would benefit from further research. The literature, and our understanding of crowdfunding, would also benefit from further quantitative and qualitative research examining environmental ventures in order to identify issues relating to tangible and intangible benefits across a wider range of organisations.