The Ulaanbaatar Naadam festival: differences in motivation and satisfaction for overseas and domestic visitors

K.J. Thompson, C. Matheson

Research output: Contribution to conferencePaper

Abstract

The study investigates visitor motivation for attending the 2005 Naadam Festival in Ulaanbaatar, Mongolia. It identifies motivation variance on the basis of socio-demographic variables and examines the factors of significance with regard to visitor satisfaction and intention to revisit the festival. Five motivation dimensions, consistent with those identified in previous research, were identified. The horse riding and wrestling events were the most satisfying aspects of the festival from the visitor perspective, followed by Naadam's uniqueness, the opening ceremony and the authenticity of the festival. Significant differences in motivation dimensions, satisfaction and intention to revisit the festival were found on the basis of visitor origin, gender and age. The theoretical and practical implications of the findings are discussed.
Original languageEnglish
Publication statusUnpublished - Jun 2006
EventTourism in Asia - Leeds, United Kingdom
Duration: 10 Jun 200612 Jun 2006

Conference

ConferenceTourism in Asia
CityLeeds, United Kingdom
Period10/06/0612/06/06

Keywords

  • Asia
  • tourism
  • hospitality
  • leisure
  • tourism planning

Cite this

Thompson, K. J., & Matheson, C. (2006). The Ulaanbaatar Naadam festival: differences in motivation and satisfaction for overseas and domestic visitors. Paper presented at Tourism in Asia, Leeds, United Kingdom, .