The UK association conference attendance decision-making process

Judith Mair, Karen Thompson

Research output: Contribution to journalArticle

64 Citations (Scopus)

Abstract

This paper reports on research carried out into the consumer behaviour displayed by UK association conference delegates when deciding to attend a conference. Examination of the available literature suggested that there has been little investigation of the delegate's perspective on attending a conference, as most research into business events has traditionally been centred on the supply side particularly convention destination image, and association site selection. The paper found six underlying dimensions of the UK association conference delegate decision-making process - personal/professional development, networking opportunities, cost, location, time and convenience and health and wellbeing. Additionally, regression analysis showed that two of the dimensions (networking opportunities and cost) were significant predictors of intention to attend the conference again in the future.
LanguageEnglish
Pages400-409
Number of pages9
JournalTourism Management
Volume30
Issue number3
DOIs
Publication statusPublished - Jun 2009

Fingerprint

networking
decision-making process
Decision making
decision making
Consumer behavior
Site selection
consumption behavior
site selection
cost
Regression analysis
Costs
regression analysis
Health
opportunity costs
Industry
Decision-making process
Attendance
supply
examination
event

Keywords

  • business events
  • conference
  • consumer behaviour
  • delegate decision-making

Cite this

Mair, Judith ; Thompson, Karen. / The UK association conference attendance decision-making process. In: Tourism Management. 2009 ; Vol. 30, No. 3. pp. 400-409.
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The UK association conference attendance decision-making process. / Mair, Judith; Thompson, Karen.

In: Tourism Management, Vol. 30, No. 3, 06.2009, p. 400-409.

Research output: Contribution to journalArticle

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