The traditional marketplace: serious leisure and recommending authentic travel

Ross Curran, Ian W. F. Baxter, Elaine Collinson, Martin Joseph Gannon, Sean Lochrie, Babak Taheri, Jamie Thompson, Ozge Yalinay

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Services reliant on revenue generated from tourism are often beholden to how authentic visitors perceive their offering to be. From a managerial perspective, this is exacerbated when they serve a dual-purpose, as both actively ingrained in local culture and as showcased international tourist attractions. As such, this study contributes to Kolar and Žabkar's (2010) consumer-based model of authenticity by assessing the relationships between serious leisure, object-based and existential authenticity, and visitor word-of-mouth recommendations in Iranian cultural tourism. Utilising PLS-SEM, and drawing upon responses from 615 visitors to the Tabriz Grand Bazaar, it thus extends the model's applicability to the developing Middle-Eastern context. The results extend extant research by emphasizing the importance of object-based authenticity, as opposed to existential authenticity, in stimulating positive visitor word-of-mouth recommendations. Consequently, this study advances the prevailing understanding of the role of authenticity in stimulating positive behavioural intentions by highlighting how destinations can stimulate visitor recommendations.
LanguageEnglish
Pages1116-1132
Number of pages17
JournalService Industries Journal
Volume38
Issue number15-16
Early online date6 Feb 2018
DOIs
Publication statusPublished - 15 Oct 2018

Fingerprint

Scanning electron microscopy
Authenticity
Leisure
Word-of-mouth
Revenue
Tourism
Behavioral intention
Cultural tourism
Destination
Tourist attractions

Keywords

  • authenticity
  • serious leisure
  • recommendation
  • bazaar
  • word-of-mouth

Cite this

Curran, R., Baxter, I. W. F., Collinson, E., Gannon, M. J., Lochrie, S., Taheri, B., ... Yalinay, O. (2018). The traditional marketplace: serious leisure and recommending authentic travel. Service Industries Journal, 38(15-16), 1116-1132. https://doi.org/10.1080/02642069.2018.1432603
Curran, Ross ; Baxter, Ian W. F. ; Collinson, Elaine ; Gannon, Martin Joseph ; Lochrie, Sean ; Taheri, Babak ; Thompson, Jamie ; Yalinay, Ozge. / The traditional marketplace : serious leisure and recommending authentic travel. In: Service Industries Journal. 2018 ; Vol. 38, No. 15-16. pp. 1116-1132.
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Curran, R, Baxter, IWF, Collinson, E, Gannon, MJ, Lochrie, S, Taheri, B, Thompson, J & Yalinay, O 2018, 'The traditional marketplace: serious leisure and recommending authentic travel' Service Industries Journal, vol. 38, no. 15-16, pp. 1116-1132. https://doi.org/10.1080/02642069.2018.1432603

The traditional marketplace : serious leisure and recommending authentic travel. / Curran, Ross; Baxter, Ian W. F.; Collinson, Elaine; Gannon, Martin Joseph; Lochrie, Sean; Taheri, Babak ; Thompson, Jamie; Yalinay, Ozge.

In: Service Industries Journal, Vol. 38, No. 15-16, 15.10.2018, p. 1116-1132.

Research output: Contribution to journalArticle

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