The teaching and learning of relationship marketing

M.J. Harker, R. Bennan, J. Ward, J. Fierro

Research output: Contribution to conference › Paper

Abstract

This paper examines the teaching and learning of relationship marketing.

Original language	English
Publication status	Published - 2007
Event	36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland Duration: 22 May 2007 → 25 May 2007 http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference	36th EMAC Annual Conference 2007
Abbreviated title	EMAC
Country/Territory	Iceland
City	Reykjavik
Period	22/05/07 → 25/05/07
Other	Flexible Marketing in an Unpredictable World
Internet address	http://www.emac-online.org/r/default.asp?iId=FMLGJL

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title = "The teaching and learning of relationship marketing",

abstract = "This paper examines the teaching and learning of relationship marketing.",

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author = "M.J. Harker and R. Bennan and J. Ward and J. Fierro",

year = "2007",

language = "English",

note = "36th EMAC Annual Conference 2007, EMAC ; Conference date: 22-05-2007 Through 25-05-2007",

url = "http://www.emac-online.org/r/default.asp?iId=FMLGJL",

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TY - CONF

T1 - The teaching and learning of relationship marketing

AU - Harker, M.J.

AU - Bennan, R.

AU - Ward, J.

AU - Fierro, J.

PY - 2007

Y1 - 2007

N2 - This paper examines the teaching and learning of relationship marketing.

AB - This paper examines the teaching and learning of relationship marketing.

KW - teaching

KW - learning

KW - relationship marketing

M3 - Paper

T2 - 36th EMAC Annual Conference 2007

Y2 - 22 May 2007 through 25 May 2007

ER -