The teaching and learning of relationship marketing

M.J. Harker, R. Bennan, J. Ward, J. Fierro

Research output: Contribution to conferencePaper

Abstract

This paper examines the teaching and learning of relationship marketing.
Original languageEnglish
Publication statusPublished - 2007
Event36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland
Duration: 22 May 200725 May 2007
http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference36th EMAC Annual Conference 2007
Abbreviated titleEMAC
Country/TerritoryIceland
CityReykjavik
Period22/05/0725/05/07
OtherFlexible Marketing in an Unpredictable World
Internet address

Keywords

  • teaching
  • learning
  • relationship marketing

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