@inbook{85a606108828490688f7ae0b139805d4,
title = "The strategy and identity relationship: towards a processual understanding",
abstract = "The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorisation proposed in this chapter presents rhetoric as the means by which the 'strategy work' of reimagining future options and the 'identity work' of reformulating the meaning of past actions may be integrated in the present moment. By locating both strategy work and identity work within the continuity of experience, we suggest scholars will be better able to develop theoretically integrated, empirically grounded, and globally relevant studies of strategy.",
keywords = "strategy research , globalization, competitive advantage",
author = "John Sillince and Barbara Simpson",
year = "2010",
month = jul,
day = "5",
doi = "10.1108/S0742-3322(2010)0000027008",
language = "English",
isbn = "9781849508988",
volume = "27",
series = "Advances in strategic management",
publisher = "Emerald Publishing Limited",
pages = "111--143",
editor = "{ Baum}, {Joel A C} and {Lampel }, {Joseph B}",
booktitle = "The Globalization of Strategy Research",
address = "United Kingdom",
}