The strategy and identity relationship: towards a processual understanding

John Sillince, Barbara Simpson

    Research output: Chapter in Book/Report/Conference proceedingChapter

    16 Citations (Scopus)
    26 Downloads (Pure)


    The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorisation proposed in this chapter presents rhetoric as the means by which the 'strategy work' of reimagining future options and the 'identity work' of reformulating the meaning of past actions may be integrated in the present moment. By locating both strategy work and identity work within the continuity of experience, we suggest scholars will be better able to develop theoretically integrated, empirically grounded, and globally relevant studies of strategy.
    Original languageEnglish
    Title of host publicationThe Globalization of Strategy Research
    EditorsJoel A C Baum, Joseph B Lampel
    Place of PublicationBingley
    PublisherEmerald Publishing Limited
    Number of pages33
    ISBN (Print)9781849508988
    Publication statusPublished - 5 Jul 2010

    Publication series

    NameAdvances in strategic management
    PublisherEmerald Group Publishing Limited
    ISSN (Print)0742-3322


    • strategy research
    • globalization
    • competitive advantage


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