The saliency and significance of generic identity: an exploratory study of UK building societies

Hong-Wei He, John Balmer

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

The purpose of this paper is to investigate empirically the salience, and significance, of generic identity (industry-wide identity) within the British Building Society Movement.
LanguageEnglish
Pages334-348
Number of pages15
JournalInternational Journal of Bank Marketing
Volume23
Issue number4
DOIs
Publication statusPublished - 2005

Fingerprint

Building societies
Exploratory study
Industry

Keywords

  • building societies
  • corporate identity
  • generic identity

Cite this

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The saliency and significance of generic identity : an exploratory study of UK building societies. / He, Hong-Wei; Balmer, John.

In: International Journal of Bank Marketing, Vol. 23, No. 4, 2005, p. 334-348.

Research output: Contribution to journalArticle

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AU - Balmer, John

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KW - corporate identity

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VL - 23

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JF - International Journal of Bank Marketing

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