The saliency and significance of generic identity: an exploratory study of UK building societies

Hong-Wei He; John Balmer

doi:10.1108/02652320510603951

The saliency and significance of generic identity: an exploratory study of UK building societies

Hong-Wei He, John Balmer

Marketing

Research output: Contribution to journal › Article › peer-review

11 Citations (Scopus)

Abstract

The purpose of this paper is to investigate empirically the salience, and significance, of generic identity (industry-wide identity) within the British Building Society Movement.

Original language	English
Pages (from-to)	334-348
Number of pages	15
Journal	International Journal of Bank Marketing
Volume	23
Issue number	4
DOIs	https://doi.org/10.1108/02652320510603951
Publication status	Published - 2005

Keywords

building societies
corporate identity
generic identity

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10.1108/02652320510603951

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abstract = "The purpose of this paper is to investigate empirically the salience, and significance, of generic identity (industry-wide identity) within the British Building Society Movement. ",

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JO - International Journal of Bank Marketing

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The saliency and significance of generic identity: an exploratory study of UK building societies

Abstract

Keywords

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