Abstract
This paper examines the concept of material consumption culture in the Moslem world. It differentiates between institutionalized religion and religion as culture, contests the portrayal of Islam as a dogmatic ideological system, and concludes that in their profane consumption practices, Moslems interpret the sacred (Islamic guidelines) in multiple ways.
| Original language | English |
|---|---|
| Pages (from-to) | 427-429 |
| Number of pages | 3 |
| Journal | Advances in Consumer Research |
| Volume | 39 |
| Issue number | 1 |
| Publication status | Published - 2011 |
Keywords
- Islamic marketing
- Islamic consumption
- consumption culture
- Islamic culture