The sacred and the profane in Islamic consumption

Aliakbar Jafari, Ahmet Suerdem

Research output: Contribution to journalArticle


This paper examines the concept of material consumption culture in the Moslem world. It differentiates between institutionalized religion and religion as culture, contests the portrayal of Islam as a dogmatic ideological system, and concludes that in their profane consumption practices, Moslems interpret the sacred (Islamic guidelines) in multiple ways.
Original languageEnglish
Pages (from-to)427-429
Number of pages3
JournalAdvances in Consumer Research
Issue number1
Publication statusPublished - 2011


  • Islamic marketing
  • Islamic consumption
  • consumption culture
  • Islamic culture

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