The role(s) of gamification in knowledge management

Research output: Contribution to conferencePaper

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Abstract

Gamification is a new, but an increasingly popular approach, which proved to be powerful in many areas, such as education and marketing, and has entered the area of internal corporate applications. This exploratory study is focused on a particular part of corporate environment – gamification being a medium of interactions of knowledge workers with each other. By providing a literature review of gamification and combining it with the exploratory case-study of an online retailer, Zappos, we demonstrate the ways in which gamification helps to identify various types of knowledge workers and influence their dynamics, as well as we open a wide range of areas for further research.
Original languageEnglish
Pages1-40
Number of pages40
Publication statusPublished - 1 Jun 2016
EventEURAM 2016: 16th Annual Conference of the European Academy of Management - Université Paris Est Créteil, Paris, France
Duration: 1 Jun 20164 Jun 2016
http://www.euram-online.org/annual-conference-2016

Conference

ConferenceEURAM 2016: 16th Annual Conference of the European Academy of Management
Abbreviated titleEURAM 2016
CountryFrance
CityParis
Period1/06/164/06/16
Internet address

Keywords

  • knowledge management
  • knowledge management systems
  • innovation
  • gamification

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  • Projects

    Knowledge Management with System Thinking

    Dorfler, V., MacBryde, J. & Shpakova, A.

    1/10/134/05/18

    Project: Research Studentship - Internally Allocated

    Research Output

    Changing the game: a case for gamifying knowledge management

    Shpakova, A., Dörfler, V. & MacBryde, J., 31 Mar 2017, In : World Journal of Science, Technology & Sustainable Development. 14, 2/3, p. 143-154 17 p., 592219.

    Research output: Contribution to journalArticle

    Open Access
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  • 20 Downloads (Pure)

    Cite this

    Shpakova, A., Dörfler, V., & MacBryde, J. (2016). The role(s) of gamification in knowledge management. 1-40. Paper presented at EURAM 2016: 16th Annual Conference of the European Academy of Management, Paris, France.