The role(s) of gamification in knowledge management

Agnessa Shpakova; Viktor Dörfler; Jillian MacBryde

The role(s) of gamification in knowledge management

Agnessa Shpakova, Viktor Dörfler, Jillian MacBryde

Management Science

Research output: Contribution to conference › Paper › peer-review

131 Downloads (Pure)

Abstract

Gamification is a new, but an increasingly popular approach, which proved to be powerful in many areas, such as education and marketing, and has entered the area of internal corporate applications. This exploratory study is focused on a particular part of corporate environment – gamification being a medium of interactions of knowledge workers with each other. By providing a literature review of gamification and combining it with the exploratory case-study of an online retailer, Zappos, we demonstrate the ways in which gamification helps to identify various types of knowledge workers and influence their dynamics, as well as we open a wide range of areas for further research.

Original language	English
Pages	1-40
Number of pages	40
Publication status	Published - 1 Jun 2016
Event	EURAM 2016: 16th Annual Conference of the European Academy of Management - Université Paris Est Créteil, Paris, France Duration: 1 Jun 2016 → 4 Jun 2016 http://www.euram-online.org/annual-conference-2016

Conference

Conference	EURAM 2016: 16th Annual Conference of the European Academy of Management
Abbreviated title	EURAM 2016
Country/Territory	France
City	Paris
Period	1/06/16 → 4/06/16
Internet address	http://www.euram-online.org/annual-conference-2016

Keywords

knowledge management
knowledge management systems
innovation
gamification

Access to Document

Shpakova-etal-EURAM2016-roles-gamification-knowledge-managementAccepted author manuscript, 324 KB

Cite this

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title = "The role(s) of gamification in knowledge management",

abstract = "Gamification is a new, but an increasingly popular approach, which proved to be powerful in many areas, such as education and marketing, and has entered the area of internal corporate applications. This exploratory study is focused on a particular part of corporate environment – gamification being a medium of interactions of knowledge workers with each other. By providing a literature review of gamification and combining it with the exploratory case-study of an online retailer, Zappos, we demonstrate the ways in which gamification helps to identify various types of knowledge workers and influence their dynamics, as well as we open a wide range of areas for further research.",

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language = "English",

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note = "EURAM 2016: 16th Annual Conference of the European Academy of Management, EURAM 2016 ; Conference date: 01-06-2016 Through 04-06-2016",

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T1 - The role(s) of gamification in knowledge management

AU - Shpakova, Agnessa

AU - Dörfler, Viktor

AU - MacBryde, Jillian

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Y1 - 2016/6/1

N2 - Gamification is a new, but an increasingly popular approach, which proved to be powerful in many areas, such as education and marketing, and has entered the area of internal corporate applications. This exploratory study is focused on a particular part of corporate environment – gamification being a medium of interactions of knowledge workers with each other. By providing a literature review of gamification and combining it with the exploratory case-study of an online retailer, Zappos, we demonstrate the ways in which gamification helps to identify various types of knowledge workers and influence their dynamics, as well as we open a wide range of areas for further research.

AB - Gamification is a new, but an increasingly popular approach, which proved to be powerful in many areas, such as education and marketing, and has entered the area of internal corporate applications. This exploratory study is focused on a particular part of corporate environment – gamification being a medium of interactions of knowledge workers with each other. By providing a literature review of gamification and combining it with the exploratory case-study of an online retailer, Zappos, we demonstrate the ways in which gamification helps to identify various types of knowledge workers and influence their dynamics, as well as we open a wide range of areas for further research.

KW - knowledge management

KW - knowledge management systems

KW - innovation

KW - gamification

UR - http://www.euram-online.org/annual-conference-2016.html

M3 - Paper

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EP - 40

T2 - EURAM 2016: 16th Annual Conference of the European Academy of Management

Y2 - 1 June 2016 through 4 June 2016

ER -

The role(s) of gamification in knowledge management

Abstract

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Knowledge Management with System Thinking

Changing the game: a case for gamifying knowledge management

Cite this

The role(s) of gamification in knowledge management

Abstract

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Projects

Knowledge Management with System Thinking

Research output

Changing the game: a case for gamifying knowledge management

Cite this