Abstract
This paper provides a qualitative study of the role of support in retail franchise relationships in China:
| Original language | English |
|---|---|
| Publication status | Published - 2009 |
| Event | 9th Triennial AMS/ACRA Retailing Conference - New Orleans, United States Duration: 1 Jan 2009 → … |
Conference
| Conference | 9th Triennial AMS/ACRA Retailing Conference |
|---|---|
| Country/Territory | United States |
| City | New Orleans |
| Period | 1/01/09 → … |
Keywords
- support in retail
- retail franchise
- relationships
- china
- qualitative study