The role of support in retail franchise relationships in China: A qualitative study

Xiaomin Chen, Nicholas Alexander, Anne Marie Doherty

Research output: Contribution to conferencePaper

Abstract

This paper provides a qualitative study of the role of support in retail franchise relationships in China:
Original languageEnglish
Publication statusPublished - 2009
Event9th Triennial AMS/ACRA Retailing Conference - New Orleans, United States
Duration: 1 Jan 2009 → …

Conference

Conference9th Triennial AMS/ACRA Retailing Conference
CountryUnited States
CityNew Orleans
Period1/01/09 → …

Keywords

  • support in retail
  • retail franchise
  • relationships
  • china
  • qualitative study

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