Abstract
This paper provides a qualitative study of the role of support in retail franchise relationships in China:
Original language | English |
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Publication status | Published - 2009 |
Event | 9th Triennial AMS/ACRA Retailing Conference - New Orleans, United States Duration: 1 Jan 2009 → … |
Conference
Conference | 9th Triennial AMS/ACRA Retailing Conference |
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Country/Territory | United States |
City | New Orleans |
Period | 1/01/09 → … |
Keywords
- support in retail
- retail franchise
- relationships
- china
- qualitative study