The role of social media presence, responsiveness, and interactivity in enhancing key relationship strength indicators within B2B contexts: the customer's perspective

Maria Karampela, Ewelina Lacka, Graeme McLean

Research output: Contribution to conference › Paper › peer-review

433 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The role of social media presence, responsiveness, and interactivity in enhancing key relationship strength indicators within B2B contexts: the customer's perspective'. Together they form a unique fingerprint.

Computer Science

Social Sciences