The role of perceived risk and device type in online crowdfunding decisions

Sorim Chung; Maria Karampela

The role of perceived risk and device type in online crowdfunding decisions

Sorim Chung, Maria Karampela

Marketing

Research output: Contribution to conference › Paper › peer-review

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Abstract

We investigate the impact of investors' device type on online crowdfunding decisions. The findings demonstrate that investors on a PC (vs. smartphone) perceive higher risk in their investment, which then lowers their willingness to invest, and this negative indirect effect is stronger in temporally-distant or socially-distant conditions.

Original language	English
Publication status	Published - 31 Oct 2021
Event	2021 Association for Consumer Research conference - Duration: 28 Oct 2021 → 31 Oct 2021 https://www.acrwebsite.org/web/acr-conference/welcome-new

Conference

Conference	2021 Association for Consumer Research conference
Abbreviated title	ACR2021
Period	28/10/21 → 31/10/21
Internet address	https://www.acrwebsite.org/web/acr-conference/welcome-new

Keywords

device type
crowdfunding
perceived risk
psychological distance
willingness to invest

Access to Document

Chung-Karampela-ACR-2021-The-role-of-perceived-risk-and-device-type-in-online-crowdfunding-decisionsAccepted author manuscript, 909 KB

Cite this

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title = "The role of perceived risk and device type in online crowdfunding decisions",

abstract = "We investigate the impact of investors' device type on online crowdfunding decisions. The findings demonstrate that investors on a PC (vs. smartphone) perceive higher risk in their investment, which then lowers their willingness to invest, and this negative indirect effect is stronger in temporally-distant or socially-distant conditions.",

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AU - Chung, Sorim

AU - Karampela, Maria

PY - 2021/10/31

Y1 - 2021/10/31

N2 - We investigate the impact of investors' device type on online crowdfunding decisions. The findings demonstrate that investors on a PC (vs. smartphone) perceive higher risk in their investment, which then lowers their willingness to invest, and this negative indirect effect is stronger in temporally-distant or socially-distant conditions.

AB - We investigate the impact of investors' device type on online crowdfunding decisions. The findings demonstrate that investors on a PC (vs. smartphone) perceive higher risk in their investment, which then lowers their willingness to invest, and this negative indirect effect is stronger in temporally-distant or socially-distant conditions.

KW - device type

KW - crowdfunding

KW - perceived risk

KW - psychological distance

KW - willingness to invest

UR - https://www.acrwebsite.org/web/acr-conference/welcome-new

M3 - Paper

T2 - 2021 Association for Consumer Research conference

Y2 - 28 October 2021 through 31 October 2021

ER -

The role of perceived risk and device type in online crowdfunding decisions

Abstract

Conference

Keywords

Access to Document

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Cite this