The role of perceived risk and device type in online crowdfunding decisions

Sorim Chung, Maria Karampela

Research output: Contribution to conferencePaperpeer-review

32 Downloads (Pure)

Abstract

We investigate the impact of investors' device type on online crowdfunding decisions. The findings demonstrate that investors on a PC (vs. smartphone) perceive higher risk in their investment, which then lowers their willingness to invest, and this negative indirect effect is stronger in temporally-distant or socially-distant conditions.
Original languageEnglish
Publication statusPublished - 31 Oct 2021
Event2021 Association for Consumer Research conference -
Duration: 28 Oct 202131 Oct 2021
https://www.acrwebsite.org/web/acr-conference/welcome-new

Conference

Conference2021 Association for Consumer Research conference
Abbreviated titleACR2021
Period28/10/2131/10/21
Internet address

Keywords

  • device type
  • crowdfunding
  • perceived risk
  • psychological distance
  • willingness to invest

Fingerprint

Dive into the research topics of 'The role of perceived risk and device type in online crowdfunding decisions'. Together they form a unique fingerprint.

Cite this