The role of networks

A.J. Morrison, P.A. Lynch, E.J. Michael (Editor)

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    This chapter discusses the role of networks. It has been published in the title 'Micro-clusters and networks' which introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities.
    Original languageEnglish
    Title of host publicationMicro-clusters and networks: the growth of tourism
    Place of PublicationOxford, United Kingdom
    PublisherElsevier Science
    Number of pages204
    ISBN (Print)0080450962
    Publication statusPublished - 19 Sep 2006

    Publication series

    NameAdvances in Tourism Research
    PublisherElsevier Science

    Keywords

    • tourism
    • hospitality
    • networks
    • micro-clusters

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