The role of mundane and subtle institutional work in market dynamics: a case of fashion clothing market

Mahsa Ghaffari , Aliakbar Jafari, Ozlem Sandikci

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Research on market dynamics shows that markets (trans)form through the institutional work of a wide range of actors. This literature, however, focuses on resourceful and/or powerful actors who can freely and openly shape the market. Via an inductive analysis of the Iranian female fashion clothing market, we examine the institutional work undertaken by actors who have limited resources and are subject to power structures that constrain their institutional work. We find that consumers, designers, retailers, and social activists engage in ambidextrous practices, secure networks, and stealthy defiance to navigate or moderate their institutional restrictions. Such work contributes to the relaxation of some state regulations and the coexistence of parallel taste structures. The study draws attention to mundane, subtle, and less visible and organized institutional work and extends knowledge on marketplace resistance by showing that everyday acts of resistance can function as unintentional institutional work that contributes to market dynamics.
LanguageEnglish
Pages434-442
Number of pages9
JournalJournal of Business Research
Volume105
Early online date26 Mar 2019
DOIs
Publication statusE-pub ahead of print - 26 Mar 2019

Fingerprint

Institutional work
Market dynamics
Coexistence
State regulation
Resources
Retailers

Keywords

  • institutional theory
  • institutional work
  • market dynamics
  • power relations
  • clothing
  • resistance

Cite this

@article{24d32e13fae84fee9e686e7d2ea61e0f,
title = "The role of mundane and subtle institutional work in market dynamics: a case of fashion clothing market",
abstract = "Research on market dynamics shows that markets (trans)form through the institutional work of a wide range of actors. This literature, however, focuses on resourceful and/or powerful actors who can freely and openly shape the market. Via an inductive analysis of the Iranian female fashion clothing market, we examine the institutional work undertaken by actors who have limited resources and are subject to power structures that constrain their institutional work. We find that consumers, designers, retailers, and social activists engage in ambidextrous practices, secure networks, and stealthy defiance to navigate or moderate their institutional restrictions. Such work contributes to the relaxation of some state regulations and the coexistence of parallel taste structures. The study draws attention to mundane, subtle, and less visible and organized institutional work and extends knowledge on marketplace resistance by showing that everyday acts of resistance can function as unintentional institutional work that contributes to market dynamics.",
keywords = "institutional theory, institutional work, market dynamics, power relations, clothing, resistance",
author = "Mahsa Ghaffari and Aliakbar Jafari and Ozlem Sandikci",
year = "2019",
month = "3",
day = "26",
doi = "10.1016/j.jbusres.2019.03.029",
language = "English",
volume = "105",
pages = "434--442",
journal = "Journal of Business Research",
issn = "0148-2963",

}

The role of mundane and subtle institutional work in market dynamics : a case of fashion clothing market. / Ghaffari , Mahsa; Jafari, Aliakbar; Sandikci, Ozlem .

In: Journal of Business Research, Vol. 105, 01.12.2019, p. 434-442.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The role of mundane and subtle institutional work in market dynamics

T2 - Journal of Business Research

AU - Ghaffari , Mahsa

AU - Jafari, Aliakbar

AU - Sandikci, Ozlem

PY - 2019/3/26

Y1 - 2019/3/26

N2 - Research on market dynamics shows that markets (trans)form through the institutional work of a wide range of actors. This literature, however, focuses on resourceful and/or powerful actors who can freely and openly shape the market. Via an inductive analysis of the Iranian female fashion clothing market, we examine the institutional work undertaken by actors who have limited resources and are subject to power structures that constrain their institutional work. We find that consumers, designers, retailers, and social activists engage in ambidextrous practices, secure networks, and stealthy defiance to navigate or moderate their institutional restrictions. Such work contributes to the relaxation of some state regulations and the coexistence of parallel taste structures. The study draws attention to mundane, subtle, and less visible and organized institutional work and extends knowledge on marketplace resistance by showing that everyday acts of resistance can function as unintentional institutional work that contributes to market dynamics.

AB - Research on market dynamics shows that markets (trans)form through the institutional work of a wide range of actors. This literature, however, focuses on resourceful and/or powerful actors who can freely and openly shape the market. Via an inductive analysis of the Iranian female fashion clothing market, we examine the institutional work undertaken by actors who have limited resources and are subject to power structures that constrain their institutional work. We find that consumers, designers, retailers, and social activists engage in ambidextrous practices, secure networks, and stealthy defiance to navigate or moderate their institutional restrictions. Such work contributes to the relaxation of some state regulations and the coexistence of parallel taste structures. The study draws attention to mundane, subtle, and less visible and organized institutional work and extends knowledge on marketplace resistance by showing that everyday acts of resistance can function as unintentional institutional work that contributes to market dynamics.

KW - institutional theory

KW - institutional work

KW - market dynamics

KW - power relations

KW - clothing

KW - resistance

U2 - 10.1016/j.jbusres.2019.03.029

DO - 10.1016/j.jbusres.2019.03.029

M3 - Article

VL - 105

SP - 434

EP - 442

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -