The role of marketing in entrepreneurship: the entrepreneurs' perspective

W. Lam, M.J. Harker, Akin Kocak (Editor)

Research output: Contribution to conferencePaper

Abstract

Focuses on the role that marketing plays in entrepeneurship.

Conference

ConferenceInternational Conference on Markets, Marketing & Entrepreneurship
CityAntalya, Turkey
Period6/04/099/04/09

Fingerprint

Entrepreneurship
Marketing

Keywords

  • entrepreneurship
  • marketing

Cite this

Lam, W., Harker, M. J., & Kocak, A. (Ed.) (2009). The role of marketing in entrepreneurship: the entrepreneurs' perspective. Paper presented at International Conference on Markets, Marketing & Entrepreneurship, Antalya, Turkey, .
Lam, W. ; Harker, M.J. ; Kocak, Akin (Editor). / The role of marketing in entrepreneurship: the entrepreneurs' perspective. Paper presented at International Conference on Markets, Marketing & Entrepreneurship, Antalya, Turkey, .
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title = "The role of marketing in entrepreneurship: the entrepreneurs' perspective",
abstract = "Focuses on the role that marketing plays in entrepeneurship.",
keywords = "entrepreneurship, marketing",
author = "W. Lam and M.J. Harker and Akin Kocak",
year = "2009",
language = "English",
note = "International Conference on Markets, Marketing & Entrepreneurship ; Conference date: 06-04-2009 Through 09-04-2009",

}

Lam, W, Harker, MJ & Kocak, A (ed.) 2009, 'The role of marketing in entrepreneurship: the entrepreneurs' perspective' Paper presented at International Conference on Markets, Marketing & Entrepreneurship, Antalya, Turkey, 6/04/09 - 9/04/09, .

The role of marketing in entrepreneurship: the entrepreneurs' perspective. / Lam, W.; Harker, M.J.; Kocak, Akin (Editor).

2009. Paper presented at International Conference on Markets, Marketing & Entrepreneurship, Antalya, Turkey, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - The role of marketing in entrepreneurship: the entrepreneurs' perspective

AU - Lam, W.

AU - Harker, M.J.

A2 - Kocak, Akin

PY - 2009

Y1 - 2009

N2 - Focuses on the role that marketing plays in entrepeneurship.

AB - Focuses on the role that marketing plays in entrepeneurship.

KW - entrepreneurship

KW - marketing

M3 - Paper

ER -

Lam W, Harker MJ, Kocak A, (ed.). The role of marketing in entrepreneurship: the entrepreneurs' perspective. 2009. Paper presented at International Conference on Markets, Marketing & Entrepreneurship, Antalya, Turkey, .