The role of marketing in entrepreneurship: the entrepreneurs' perspective

W. Lam, M.J. Harker, Akin Kocak (Editor)

Research output: Contribution to conferencePaper

Abstract

Focuses on the role that marketing plays in entrepeneurship.
Original languageEnglish
Publication statusPublished - 2009
EventInternational Conference on Markets, Marketing & Entrepreneurship - Antalya, Turkey
Duration: 6 Apr 20099 Apr 2009

Conference

ConferenceInternational Conference on Markets, Marketing & Entrepreneurship
CityAntalya, Turkey
Period6/04/099/04/09

Keywords

  • entrepreneurship
  • marketing

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