The role of internal branding in the delivery of employee brand promise

Khanyapuss Punjaisri, Alan Wilson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in Corporate Branding
EditorsJ.M.T. Balmer, S.M. Powell, J. Kernstock, T. Brexendorf
Place of PublicationLondon
Pages91-108
Number of pages18
Publication statusPublished - 25 Nov 2016

Keywords

  • marketing
  • corporate branding
  • branding
  • employee behaviour

Cite this

Punjaisri, K., & Wilson, A. (2016). The role of internal branding in the delivery of employee brand promise. In J. M. T. Balmer, S. M. Powell, J. Kernstock, & T. Brexendorf (Eds.), Advances in Corporate Branding (pp. 91-108). London.