The role of internal branding in the delivery of employee brand promise

Khanyapuss Punjaisri, Alan Wilson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in Corporate Branding
EditorsJ.M.T. Balmer, S.M. Powell, J. Kernstock, T. Brexendorf
Place of PublicationLondon
Pages91-108
Number of pages18
Publication statusPublished - 25 Nov 2016

Keywords

  • marketing
  • corporate branding
  • branding
  • employee behaviour

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