The role of internal branding in the delivery of employee brand promise

Khanyapuss Punjaisri, Alan Wilson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in Corporate Branding
EditorsJ.M.T. Balmer, S.M. Powell, J. Kernstock, T. Brexendorf
Place of PublicationLondon
PublisherPalgrave Macmillan Ltd.
Number of pages18
ISBN (Print)9781352000078
Publication statusPublished - 25 Nov 2016


  • marketing
  • corporate branding
  • branding
  • employee behaviour

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