The role of innovation attributes on consumers decision to adopt Internet banking services: empirical evidence from Greece

Christos Koritos, Spiros Gounaris, P. Papastathopoulou

Research output: Contribution to conferenceProceeding

Original languageEnglish
Publication statusPublished - 2007
Event36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland
Duration: 22 May 200725 May 2007
http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference36th EMAC Annual Conference 2007
Abbreviated titleEMAC
CountryIceland
CityReykjavik
Period22/05/0725/05/07
OtherFlexible Marketing in an Unpredictable World
Internet address

Keywords

  • innovation attributes
  • consumer behaviour
  • banking industry
  • online banking
  • Innovation

Cite this

Koritos, C., Gounaris, S., & Papastathopoulou, P. (2007). The role of innovation attributes on consumers decision to adopt Internet banking services: empirical evidence from Greece. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.