The role of innovation attributes on consumers decision to adopt Internet banking services: empirical evidence from Greece

Christos Koritos, Spiros Gounaris, P. Papastathopoulou

Research output: Contribution to conferenceProceeding

Conference

Conference36th EMAC Annual Conference 2007
Abbreviated titleEMAC
CountryIceland
CityReykjavik
Period22/05/0725/05/07
OtherFlexible Marketing in an Unpredictable World
Internet address

Keywords

  • innovation attributes
  • consumer behaviour
  • banking industry
  • online banking
  • Innovation

Cite this

Koritos, C., Gounaris, S., & Papastathopoulou, P. (2007). The role of innovation attributes on consumers decision to adopt Internet banking services: empirical evidence from Greece. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.
Koritos, Christos ; Gounaris, Spiros ; Papastathopoulou, P. / The role of innovation attributes on consumers decision to adopt Internet banking services : empirical evidence from Greece. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.
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title = "The role of innovation attributes on consumers decision to adopt Internet banking services: empirical evidence from Greece",
keywords = "innovation attributes, consumer behaviour, banking industry, online banking, Innovation",
author = "Christos Koritos and Spiros Gounaris and P. Papastathopoulou",
year = "2007",
language = "English",
note = "36th EMAC Annual Conference 2007, EMAC ; Conference date: 22-05-2007 Through 25-05-2007",
url = "http://www.emac-online.org/r/default.asp?iId=FMLGJL",

}

Koritos, C, Gounaris, S & Papastathopoulou, P 2007, 'The role of innovation attributes on consumers decision to adopt Internet banking services: empirical evidence from Greece' 36th EMAC Annual Conference 2007, Reykjavik, Iceland, 22/05/07 - 25/05/07, .

The role of innovation attributes on consumers decision to adopt Internet banking services : empirical evidence from Greece. / Koritos, Christos; Gounaris, Spiros; Papastathopoulou, P.

2007. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.

Research output: Contribution to conferenceProceeding

TY - CONF

T1 - The role of innovation attributes on consumers decision to adopt Internet banking services

T2 - empirical evidence from Greece

AU - Koritos, Christos

AU - Gounaris, Spiros

AU - Papastathopoulou, P.

PY - 2007

Y1 - 2007

KW - innovation attributes

KW - consumer behaviour

KW - banking industry

KW - online banking

KW - Innovation

UR - http://www.worldcat.org/oclc/271342379

M3 - Proceeding

ER -

Koritos C, Gounaris S, Papastathopoulou P. The role of innovation attributes on consumers decision to adopt Internet banking services: empirical evidence from Greece. 2007. 36th EMAC Annual Conference 2007, Reykjavik, Iceland.