The role of escapism in young Iranian women's consumption of cosmetics

Research output: Contribution to conferencePaper

Abstract

Outlines the role of cosmetics use by women in Iran.
Original languageEnglish
Publication statusPublished - 2009
Event38th European Marketing Academy Conference (EMAC) - Audencia Nantes School of Management, Nantes, France
Duration: 26 May 200929 May 2009

Conference

Conference38th European Marketing Academy Conference (EMAC)
CityAudencia Nantes School of Management, Nantes, France
Period26/05/0929/05/09

Keywords

  • Iranian women
  • cosmetics

Cite this

Jafari, A. (2009). The role of escapism in young Iranian women's consumption of cosmetics. Paper presented at 38th European Marketing Academy Conference (EMAC), Audencia Nantes School of Management, Nantes, France, .