The role of creativity in entrepreneurial ideation

Research output: Contribution to conferencePaper

Abstract

Creativity is a necessity for generating ideas that can be turned into business opportunities. However, little is known about how entrepreneurs employ creativity to develop ideas over time. We address this research gap by exploring strategies that entrepreneurs pursue to engage in ideation processes. Set within the context of the UK craft industry, this study investigates the lived experiences of 10 creative entrepreneurs over 18 months. Our findings highlight the continuous and cumulative nature of ideation processes. We uncover the creative entrepreneurs rarely experience eureka moments, but rather refine emerging concepts over time. The conceptual framework we develop explains the relationship between creativity, ideas, personal style and market trends. Particularly, we propose that entrepreneurs employ creation strategies, which facilitate spotting trends in the market in order to advance personal style and, by extension, creativity. Our study highlights the over lapping and intertwined nature of these processes. Thus, our findings contradict prevailing views, which juxtapose creation and discovery theories of entrepreneurial action.

Conference

Conference2016 Australian Centre for Entrepreneurship Research Exchange (ACERE) Conference
CountryUnited Kingdom
CityGold Coast
Period25/01/1629/01/16

Fingerprint

Entrepreneurs
Ideation
Creativity
Industry studies
Conceptual framework

Keywords

  • creativity
  • ideation
  • creative industries
  • creation strategies
  • discovery strategies
  • creative entrepreneurs

Cite this

Pret, T., Shaw, E., & Carter, S. (2016). The role of creativity in entrepreneurial ideation. Paper presented at 2016 Australian Centre for Entrepreneurship Research Exchange (ACERE) Conference, Gold Coast , United Kingdom.
Pret, Tobias ; Shaw, Eleanor ; Carter, Sara. / The role of creativity in entrepreneurial ideation. Paper presented at 2016 Australian Centre for Entrepreneurship Research Exchange (ACERE) Conference, Gold Coast , United Kingdom.15 p.
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Pret, T, Shaw, E & Carter, S 2016, 'The role of creativity in entrepreneurial ideation' Paper presented at 2016 Australian Centre for Entrepreneurship Research Exchange (ACERE) Conference, Gold Coast , United Kingdom, 25/01/16 - 29/01/16, .

The role of creativity in entrepreneurial ideation. / Pret, Tobias; Shaw, Eleanor; Carter, Sara.

2016. Paper presented at 2016 Australian Centre for Entrepreneurship Research Exchange (ACERE) Conference, Gold Coast , United Kingdom.

Research output: Contribution to conferencePaper

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AU - Carter, Sara

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Pret T, Shaw E, Carter S. The role of creativity in entrepreneurial ideation. 2016. Paper presented at 2016 Australian Centre for Entrepreneurship Research Exchange (ACERE) Conference, Gold Coast , United Kingdom.