This paper examines the role and impact of business networks on marketing in the creative industries.
|Publication status||Published - 2010|
|Event||Industrial Marketing and Purchasing - Hungary|
Duration: 1 Sep 2010 → …
|Conference||Industrial Marketing and Purchasing|
|Period||1/09/10 → …|
- business networks
- creative industries
Wilson, J., Grant, I., & Shaw, E. (2010). The role and impact of business networks on marketing in the creative industries: evidence from case study research. Paper presented at Industrial Marketing and Purchasing, Hungary, .