The role and impact of business networks on marketing in the creative industries: evidence from case study research

J. Wilson, I. Grant, E. Shaw

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper examines the role and impact of business networks on marketing in the creative industries.

Original language	English
Publication status	Published - 2010
Event	Industrial Marketing and Purchasing - Hungary Duration: 1 Sept 2010 → …

Conference	Industrial Marketing and Purchasing
City	Hungary
Period	1/09/10 → …

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abstract = "This paper examines the role and impact of business networks on marketing in the creative industries.",

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AU - Shaw, E.

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KW - marketing

KW - creative industries

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