The role and impact of business networks on marketing in the creative industries: evidence from case study research

J. Wilson, I. Grant, E. Shaw

Research output: Contribution to conferencePaperpeer-review

Abstract

This paper examines the role and impact of business networks on marketing in the creative industries.
Original languageEnglish
Publication statusPublished - 2010
EventIndustrial Marketing and Purchasing - Hungary
Duration: 1 Sep 2010 → …

Conference

ConferenceIndustrial Marketing and Purchasing
CityHungary
Period1/09/10 → …

Keywords

  • business networks
  • marketing
  • creative industries

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