The rise of political advertising in a traditional campaign environment: the case of South Africa

Robert Mattes, Ian Glenn

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationRoutledge Handbook of Political Advertising
EditorsChristina Holz-Bacha, Marion R. Just
Place of PublicationNew York
PublisherRoutledge
Pages389-402
Number of pages14
ISBN (Print)9781138908307
Publication statusPublished - 2017

Keywords

  • political advertising
  • electrioneering
  • South Africa
  • political campaigning

Cite this

Mattes, R., & Glenn, I. (2017). The rise of political advertising in a traditional campaign environment: the case of South Africa. In C. Holz-Bacha, & M. R. Just (Eds.), Routledge Handbook of Political Advertising (pp. 389-402). New York: Routledge.
Mattes, Robert ; Glenn, Ian. / The rise of political advertising in a traditional campaign environment : the case of South Africa. Routledge Handbook of Political Advertising. editor / Christina Holz-Bacha ; Marion R. Just. New York : Routledge, 2017. pp. 389-402
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Mattes, R & Glenn, I 2017, The rise of political advertising in a traditional campaign environment: the case of South Africa. in C Holz-Bacha & MR Just (eds), Routledge Handbook of Political Advertising. Routledge, New York, pp. 389-402.

The rise of political advertising in a traditional campaign environment : the case of South Africa. / Mattes, Robert; Glenn, Ian.

Routledge Handbook of Political Advertising. ed. / Christina Holz-Bacha; Marion R. Just. New York : Routledge, 2017. p. 389-402.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - The rise of political advertising in a traditional campaign environment

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AU - Mattes, Robert

AU - Glenn, Ian

PY - 2017

Y1 - 2017

KW - political advertising

KW - electrioneering

KW - South Africa

KW - political campaigning

UR - https://www.routledge.com/9781315694504

M3 - Chapter

SN - 9781138908307

SP - 389

EP - 402

BT - Routledge Handbook of Political Advertising

A2 - Holz-Bacha, Christina

A2 - Just, Marion R.

PB - Routledge

CY - New York

ER -

Mattes R, Glenn I. The rise of political advertising in a traditional campaign environment: the case of South Africa. In Holz-Bacha C, Just MR, editors, Routledge Handbook of Political Advertising. New York: Routledge. 2017. p. 389-402