The rise of political advertising in a traditional campaign environment: the case of South Africa

Robert Mattes, Ian Glenn

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRoutledge Handbook of Political Advertising
EditorsChristina Holz-Bacha, Marion R. Just
Place of PublicationNew York
PublisherRoutledge
Pages389-402
Number of pages14
ISBN (Print)9781138908307
Publication statusPublished - 2017

Keywords

  • political advertising
  • electrioneering
  • South Africa
  • political campaigning

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