| Original language | English |
|---|---|
| Title of host publication | Routledge Handbook of Political Advertising |
| Editors | Christina Holz-Bacha, Marion R. Just |
| Place of Publication | New York |
| Publisher | Routledge |
| Pages | 389-402 |
| Number of pages | 14 |
| ISBN (Print) | 9781138908307 |
| Publication status | Published - 2017 |
Keywords
- political advertising
- electrioneering
- South Africa
- political campaigning
Cite this
Mattes, R., & Glenn, I. (2017). The rise of political advertising in a traditional campaign environment: the case of South Africa. In C. Holz-Bacha, & M. R. Just (Eds.), Routledge Handbook of Political Advertising (pp. 389-402). New York: Routledge.
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Mattes, R & Glenn, I 2017, The rise of political advertising in a traditional campaign environment: the case of South Africa. in C Holz-Bacha & MR Just (eds), Routledge Handbook of Political Advertising. Routledge, New York, pp. 389-402.
The rise of political advertising in a traditional campaign environment : the case of South Africa. / Mattes, Robert; Glenn, Ian.
Routledge Handbook of Political Advertising. ed. / Christina Holz-Bacha; Marion R. Just. New York : Routledge, 2017. p. 389-402.Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - The rise of political advertising in a traditional campaign environment
T2 - the case of South Africa
AU - Mattes, Robert
AU - Glenn, Ian
PY - 2017
Y1 - 2017
KW - political advertising
KW - electrioneering
KW - South Africa
KW - political campaigning
UR - https://www.routledge.com/9781315694504
M3 - Chapter
SN - 9781138908307
SP - 389
EP - 402
BT - Routledge Handbook of Political Advertising
A2 - Holz-Bacha, Christina
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PB - Routledge
CY - New York
ER -
Mattes R, Glenn I. The rise of political advertising in a traditional campaign environment: the case of South Africa. In Holz-Bacha C, Just MR, editors, Routledge Handbook of Political Advertising. New York: Routledge. 2017. p. 389-402