The rise of political advertising in a traditional campaign environment: the case of South Africa

Robert Mattes; Ian Glenn

The rise of political advertising in a traditional campaign environment: the case of South Africa

Politics

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Routledge Handbook of Political Advertising
Editors	Christina Holz-Bacha, Marion R. Just
Place of Publication	New York
Publisher	Routledge
Pages	389-402
Number of pages	14
ISBN (Print)	9781138908307
Publication status	Published - 2017

Keywords

political advertising
electrioneering
South Africa
political campaigning

Access to Document

https://www.routledge.com/9781315694504

2 Active

SANES: South African National Election Study
Mattes, R. & Schulz-Herzenberg, C.
1/09/94 → …
Project: Research
CNEP: Comparative National Elections Project
Mattes, R., Gunther, R., Beck, P., Magalhaes, P. & Moreno, A.
1/01/88 → …
Project: Research

Cite this

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title = "The rise of political advertising in a traditional campaign environment: the case of South Africa",

keywords = "political advertising, electrioneering, South Africa, political campaigning",

author = "Robert Mattes and Ian Glenn",

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language = "English",

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pages = "389--402",

editor = "Christina Holz-Bacha and Just, {Marion R.}",

booktitle = "Routledge Handbook of Political Advertising",

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TY - CHAP

T1 - The rise of political advertising in a traditional campaign environment

T2 - the case of South Africa

AU - Mattes, Robert

AU - Glenn, Ian

PY - 2017

Y1 - 2017

KW - political advertising

KW - electrioneering

KW - South Africa

KW - political campaigning

UR - https://www.routledge.com/9781315694504

M3 - Chapter

SN - 9781138908307

SP - 389

EP - 402

BT - Routledge Handbook of Political Advertising

A2 - Holz-Bacha, Christina

A2 - Just, Marion R.

PB - Routledge

CY - New York

ER -

The rise of political advertising in a traditional campaign environment: the case of South Africa

Keywords

Access to Document

SANES: South African National Election Study

CNEP: Comparative National Elections Project

Cite this