The relevance of soft systems methodology in implementing CRM applications in SMEs

N J Lockett, D H Brown, A Sissons

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

LanguageEnglish
Title of host publicationInstitute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005
Publication statusPublished - 2005

Keywords

  • soft systems methodology
  • CRM applications
  • SMEs

Cite this

Lockett, N. J., Brown, D. H., & Sissons, A. (2005). The relevance of soft systems methodology in implementing CRM applications in SMEs. In Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005
Lockett, N J ; Brown, D H ; Sissons, A. / The relevance of soft systems methodology in implementing CRM applications in SMEs. Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. 2005.
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booktitle = "Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005",

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Lockett, NJ, Brown, DH & Sissons, A 2005, The relevance of soft systems methodology in implementing CRM applications in SMEs. in Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005.

The relevance of soft systems methodology in implementing CRM applications in SMEs. / Lockett, N J; Brown, D H; Sissons, A.

Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. 2005.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

TY - GEN

T1 - The relevance of soft systems methodology in implementing CRM applications in SMEs

AU - Lockett, N J

AU - Brown, D H

AU - Sissons, A

PY - 2005

Y1 - 2005

KW - soft systems methodology

KW - CRM applications

KW - SMEs

M3 - Conference contribution book

BT - Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005

ER -

Lockett NJ, Brown DH, Sissons A. The relevance of soft systems methodology in implementing CRM applications in SMEs. In Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. 2005