The relevance of soft systems methodology in implementing CRM applications in SMEs

N J Lockett, D H Brown, A Sissons

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Original languageEnglish
Title of host publicationInstitute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005
Publication statusPublished - 2005

Keywords

  • soft systems methodology
  • CRM applications
  • SMEs

Cite this

Lockett, N. J., Brown, D. H., & Sissons, A. (2005). The relevance of soft systems methodology in implementing CRM applications in SMEs. In Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005